Forgetting names does, however, seem to be especially facilitated psycho-physiologically and therefore also occurs in cases in which the interference of an unpleasantness-motive cannot be established. If anyone once has a tendency to forget names, you can establish by analytical investigation that he not only loses names because he himself does not like them, or because they remind him of something he does not like, but also because the same name in his mind belongs to another chain of associations, with which he has more intimate relations. The name is anchored there, as it were, and denied to the other associations activated at the moment. If you will recall the tricks of mnemonic technique you will ascertain with some surprise that one forgets names in consequence of the same associations which one otherwise purposely forms in order to save them from being forgotten. The most conspicuous example of this is afforded by proper names of persons, which conceivably enough must have very different psychic values for different people. For example, take a first name, such as Theodore. To one of you it will mean nothing special, to another it means the name of his father, brother, friend, or his own name. Analytic experience will then show you that the first person is not in danger of forgetting that a certain stranger bears this name, while the latter will be constantly inclined to withhold from the stranger this name which seems reserved for intimate relationships. Let us now assume that this associative inhibition can come into contact with the operation of the unpleasantness-principle, and in addition with an indirect mechanism, and you will be in a position to form a correct picture of the complexity of causation of this temporary name-forgetting. An adequate analysis that does justice to the facts, however, will completely disclose these complications.