A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
IN . PRAEDIS . JULIAE . S . P . F . FELICIS
LOCANTUR
BALNEUM . VENEREUM . ET . NONGENTUM . PERGULAE
CENACULA . EX . IDIBUS . AUG . PRIORIS . IN . IDUS . AUG .
SEXTAS . ANNOS . CONTINUOS . QUINQUE.
S . Q . D . L . E . N . C.
Which has been translated, “On the estate of Julia Felix, daughter of
Spurius Felix, are to let from the 1st to the 6th of the ides of August
(_i.e._, between August 6th and 8th), on a lease of five years, a bath,
a venereum, and nine hundred shops, bowers, and upper apartments.”[12]
The seven final initials, antiquaries, who profess to read what to
others is unreadable, explain, “They are not to let to any person
exercising an infamous profession.” But as this seems a singular clause
where there is a _venereum_ to be let, other erudites have seen in it,
“Si quis dominam loci eius non cognoverit,” and fancy that they read
underneath, “Adeat Suettum Verum,” in which case the whole should mean,
“If anybody should not know the lady of the house, let him go to Suettus
Verus.” The following is another example of the way in which Roman
landlords advertised “desirable residences,” and “commodious business
premises”--
INSULA ARRIANA
POLLIANA . GN . ALIF I . NIGID I MAI
LOCANTUR . EX . I . JULIS . PRIMIS . TABERNAE
CUM . PERGULIS . SUIS . ET COENACULA
EQUESTRIA . ET . DOMUS . CONDUCTOR
CONVENITO . PRIMUM GN . ALIF I
NIGID I . MAI SER.
Said to mean, “In the Arrian Pollian block of houses, the property of
Cn. Alifius Nigidius, senior, are to let from the first of the ides of
July, shops with their bowers, and gentlemen’s apartments. The hirer
must apply to the slave of Cn. Alifius Nigidius, senior.”
[Illustration: _WALL INSCRIPTIONS IN POMPEII.--Apparently remarks and
opinions expressed by inhabitants, with reference to their fancies and
favourites, in the circuses and at other public exhibitions._]
Public-domain text, read in full here on John Shaqi.
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