depths of the mine; the workman at his bench, the lodger in his two-pair
back, the gold-digger in his hole, and the soldier in the trench, pore
over its broad pages. Hot from the press, or months old, still it is read.
That it is, _par excellence_, the national paper, and reflects more than
any other the life of the people, may be gathered from its circulation.
They show in the editor's room a singular diagram, which indicates by an
irregular line the circulation day by day and year by year. On this sheet
the gusts of political feeling and the pressure of popular excitement are
as minutely indicated as the force and direction of the wind are shown by
the self-registering apparatus in Lloyd's Rooms. Thus we find that in the
year 1845 it ran along at a pretty nearly dead level of 23,000 copies
daily. In 1846--for one day, the 28th of January, that on which the report
of Sir Robert Peel's statement respecting the Corn Laws appeared--it rose
in a towering peak to a height of 51,000, and then fell again to its old
number. It began the year 1848 with 29,000, and rose to 43,000 on the 29th
of February--the morrow of the French revolution. In 1852 its level at
starting was 36,000, and it attained to the highest point it has yet
touched on the 19th of November, the day of the Memoir of the Great Duke,
when 69,000 copies were sold. In January, 1853, the level had arisen to
40,000; and at the commencement of the present year it stood at 58,000, a
circulation which has since increased to 60,000 copies daily!
Notwithstanding all the disturbing causes which make the line of its
circulation present the appearance of hill and dale, sometimes rising into
Alp-like elevations, its ordinary level at the beginning of each year for
some time past has constantly gone on advancing; insomuch that within ten
years its circulation has more than doubled by 7,000 daily.
This vigorous growth is the true cause of that wonderful determination of
advertisements to its pages, which have overflowed into a second paper, or
supplement, as it was formerly called. That this success has been fairly
won, we have never ourselves doubted; but a fact has come to our knowledge
which will pretty clearly prove that this great paper is conducted on
principles which are superior to mere money considerations; or rather its
operations are so large that it can afford to inflict upon itself
pecuniary losses, such as would annihilate any other journal, in order to
take a perfectly free course. In the year 1845, when the railway mania was
at its height, the _Times_ advertising sheet was overrun with projected
lines, and many a guess was made, we remember, at the time as to their
probable value; but high as the estimates generally were, they came far
short of the truth. We give the cash and credit returns of advertisements
of all kinds for nine weeks:--
Public-domain text, read in full here on John Shaqi.
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