Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)American School of Correspondence
General
Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)
American School of Correspondence
Accounting; Business; Commerce
Artists are paid for designs but too often after the engravings are
made, they are stored in drawers, on shelves, or in any convenient
place to get them out of the way. Little attempt is made to so file and
index them that each can be quickly located.
An old design may be available for use at any time--an engraving of
different size than the original, may be needed, or a slight alteration
may produce a complete change in the design at much less cost than
making a new one. Engravings are expensive and accumulate with amazing
rapidity. Suppose a retailer does daily advertising and uses a new cut
each day; at the end of one year he owns three hundred and sixty-five
original engravings, and probably an equal number of electrotypes. Any
of these may be available for use another time, either in newspapers,
catalogs, or circulars.
The national advertiser, using magazines and trade papers, may
accumulate a less number of engravings than the retailer, but owing to
the class of engraving required and the number of duplicates needed,
his investment is even greater.
[Illustration: Fig. 3. Box File for Drawings and Photographs]
The natural supposition would be that advertisers would give this
property proper care, filing under correct classifications, indexed for
ready reference. But experience proves the contrary. Every printing and
publishing office that has been running five years has an accumulation
of cuts belonging to advertisers, which represent an investment of
thousands of dollars.
Occasionally an advertiser is found who knows exactly where each cut
has been sent and calls for it when needed, but a big majority of these
cuts are never called for and finally are sold by the printer for what
they will bring, as old metal.
Now the property used by the advertising department should receive the
same care as any other; a dollar invested in designs and engravings
should be regarded as a dollar's worth. And if common sense be applied
in devising a system, they can be cared for with as little trouble as
any other property carried in stock.
A very satisfactory method of filing designs is to use a file
constructed on the principle of the vertical file. Stock sizes of files
are too small. Designs cannot be folded and the file should be large
enough to take in the largest designs used. An elaborate file is not
necessary; a box constructed along the lines of the one shown in Fig.
3, will answer the purpose. The chief requirements are to have the
designs filed in one place, where they can be found, and to keep them
clean. Any carpenter can build such a file, while any cabinet man will
construct one of more elaborate design to match the furniture of the
office.
Designs may be filed alphabetically by subjects, or numbered and filed
numerically. As a rule, the alphabetical method will be found more
satisfactory.
Public-domain text, read in full here on John Shaqi.
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