It is wonderful how environment works on our feelings and baffles our
judgment. In the twinkling of an eye it changes the value we place on
things. Dress the same man in two different suits of clothes, and you
have all the difference in our cursory opinion between a lord and a
tinker. The same article exhibited in shop-windows East or West of
London changes its value appreciably, and we are blindly content to buy
in the dearest market if it is the most elegant, and fancy we get full
value for money.
I know a man in Florence who wanted an old Tuscan table, and he padded
round the city looking for one. In a small shop where much furniture
was crowded into little space he saw the article that pleased him. The
dealer asked twenty-four pounds for it. He tried to beat down the
price, but the dealer would not humour him, so he left without buying.
Presently a large dealer in antiques entered the shop, fancied the
table, and paid twenty-four pounds for it straightway, and removed it to
his own premises, which are spacious and commanding. The man in quest
of a Tuscan table visited the spacious premises and saw the table in its
grander home, fell in love with it again, and bought it for forty
pounds. Afterward he told the dealer in the small shop that he had
found the table he wanted at Mr. So-and-so’s, and, quite elated, he
described his purchase. "Yes, I know about it," replied the rejected
dealer. "You have paid forty pounds for the table I offered to sell you
for twenty-four." The buyer looked foolish, and said: "But it was so
much better displayed at Mr. So-and-so’s shop that I did not recognize
it being the same table; it looked worth twenty pounds more in his place
than it did in yours."
Public-domain text, read in full here on John Shaqi.
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