The Great American Fraud: The Patent Medicine EvilAdams, Samuel Hopkins
Science
The Great American Fraud: The Patent Medicine Evil
Adams, Samuel Hopkins
Patent medicines; Quacks and quackery
A curious mixture of the cautious, semi-ethical method and the blatant
claim-all patent medicine is offered in the Ozomulsion Company.
Ozomulsion does not, like the "cures" mentioned above, contain active
poisons. It is one of the numerous cod-liver oil preparations, and its
advertising, in tne medical journals at first and now in the lay
press, is that of a cure for consumption. I visited the offices of the
Ozomulsion Company recently and found them duly furnished with a regular
physician, who was employed, so he informed me, in a purely ethical
capacity. There was also present during the interview the president
of the Ozomulsion Company, Mr. A. Frank Richardson, former advertising
agent, former deviser of the advertising of Swamp-Root, former
proprietor of Kranitonic and present proprietor of Slocum's Consumption
Cure, which is the "wicked partner" of Ozomulsion. For convenience I
will put the conversation in court report form, and, indeed, it partook
somewhat of the nature of a cross-examination:
Q.--Dr. Smith, will Ozomulsion cure consumption?
A.--Ozomulsion builds up the tissues, imparts vigor, aids the natural
resistance of the body, etc. (Goes into a long exploitation in the
manner and style made familiar by patent medicine pamphlets. )
Q.--But will it cure consumption?
A.--Well, without saying that it is a specific, etc. (Passes to an
instructive, entertaining and valuable disquisition on the symptoms and
nature of tuberculosis. )
Q.--Yes, but will Ozomulsion cure consumption?
A.--We don't claim that it will cure consumption.
Q.--Does not this advertisement state that Ozomulsion will cure
consumption? (SHowing advertisement.)
A.--It seems to.
Q.--Will Ozomulsion cure consumption?
A.--In the early stages of the disease--
Q. (interrupting)--Does the advertisement make any qualifications as to
the stage of tne disease?
A.--Not that I find.
Q.--Have you ever seen that advertisement before?
A.--Not to my knowledge.
Q.--Who wrote it?
A. (by President Richardson)--I done that ad. myself.
Q.--Mr. Richardson, will Ozomulsion cure consumption?
A.--Sure; we got testimonials to prove it.
Q.--Have you ever investigated any of these testimonials?
Q. (to Dr. Smith)--Dr. Smith, in view of the direct statement of your
advertising, do you believe that Ozomulsion will cure consumption?
A.--Well, I believe in a great many cases it will.
Health for Five Dollars.
That is as far as Dr. Smith would go. I wonder what he would have said
as to the Dr. T. A. Slocum side of the business. Dr. Slocum puts out a
"Special Cure Offer" that will snatch you from the jaws of death, on the
{052}blanket plan, for $6, and guarantees the cure (or more medicine) for
$10. His scheme is so noble and broad-minded that I can not refrain from
detailing it. For $5 you get,
Public-domain text, read in full here on John Shaqi.
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