We wish only that someone with an equal enthusiasm for artistically moral literature would try a similar advertising campaign for a genuine artist. Such advertisements might set forth the facts that the bookshops are being overrun with mediocre novels which make successes by pandering to untruth and public prejudice, that the work of genius is in danger of being choked out by the insincere product of commercial writers, and that the best way to promote the interests of good literature would be to buy in large quantities the novels of John Galsworthy or Romain Rolland! But, alas, such a campaign is impossible in a commercial democracy--it wouldn't pay! A respectable number of the best publishers have already aroused themselves to the impropriety--or at least to the eventual ineffectiveness--of announcing extreme praises of their own publications even in the critical vein. Surely the book-reading public can't be made to believe that four or five "great novels" are issued every year. Surely they would be grateful for a little genuine information about the books they are asked to buy. And so these publishers have issued for two years a monthly circular entitled _New Books_, which contains descriptions of important new publications without praise of any kind. It would be telling tales out of school to say how carefully the publishers' copy-writers must be watched in order to prevent them from slipping dubious phrases into their notes. Some advertising men seem to have principles against giving any candid information about what they have for sale. But the task has been accomplished so far, and it remains to be seen whether this civilized form of advertising can make much progress against the advertising vandalism which destroys the effectiveness of all publicity by extravagant statements. One begins to suspect that the effort is pitifully Utopian in a state of economic savagery like the present, where every man's attention is more naturally directed to his profits than to the honesty of his work. The chances would be better if the majority of the public knew what intellectual honesty is and really wanted it.