Our bold, aggressive friend frequently writes, barring a bit of "bounce," an admirable, clean-cut account of himself. He has, he declares, acted for some of the leading concerns in the country; he has never yet failed to give satisfaction; every employer he ever had will testify to his ability and character. He invites the closest investigation of his record, and he is open for any engagement where faithful work, absolute integrity and devotion to his employer's interests will be productive of "a fair living salary." It is, indeed, difficult to avoid the impression that this man "has the goods." Akin to him in his method of a bill-board-like headline is another, of whom one is not so sure. He does not so much command attention as seek to beguile it. His particular "lay" is the Ingenious. Here is one example of his style: AN ADVERTISING ADVENTURER offers 16 years' experience (scarred by a few notable defeats and a thorough knowledge edge of what NOT to do) to a manufacturer, for whom he will SAVE more than his wages; a bad man, who does not drink, never was out of work, is married and proud of it; age 32; would rather work than eat. Address: Alert. Then there is the Challenge Not to Be Denied. Here is a sample: "_Accountant_.--Are you one of the progressive firms? If you are, you want----" etc. Frequently one comes across the Facetious Advertiser. He runs some such headline as this: "_Editor for Rent._" Or perhaps he says: "'_Secretarial Services' For Sale._" In contrast to him is the advertiser with the Tremulous Appeal. He may begin: "_Who Wants My Services?_" And go on to say: "I am hard worker and steady, and willing to go anywhere. Salary about $12 a week." Or perhaps he says: "_Privilege_ of meeting man who can utilize my services." Or maybe it is thus: "$15 per Week and an Opportunity." Such a very human ad as this is likely to continue somewhat like this: Can you use a young man of twenty-one--one of really serious purpose? I have had enough business experience and training to know that to be of help I must do well whatever I am given to do. Of course I am looking for a future--but I know that it does not matter so much what I do as how I do it. Therefore, I believe any reputable business holds a future. I am from Kansas, in New York on my own resources and so must have $15 per week to start. I have a high school education, and have read a great deal, and have attended Business School. Next is the Poignant ad. The purest example of this which in my studies I have discovered is headed: "_Who Will Talk With Me?_" A step beyond this we come upon the Altogether Pitiful. I mean like the one I here copy out: WILL you please find or give office employment to an educated, with physical defect, young man; just a chance to work two weeks without salary desired?