A Book of the Play: Studies and Illustrations of Histrionic Story, Life, and CharacterCook, Dutton
History
A Book of the Play: Studies and Illustrations of Histrionic Story, Life, and Character
Cook, Dutton
Theater -- Great Britain -- History
In the earliest days of the stage, before the invention of printing,
the announcement that theatrical performances were about to be
exhibited was made by sound of trumpet, much after the manner of
modern strollers and showmen at fairs and street-corners. Indeed, long
after playbills had become common, this musical advertisement was
still requisite for the due information of the unlettered patrons of
the stage. In certain towns the musicians were long looked upon as the
indispensable heralds of the actors. Tate Wilkinson, writing in 1790,
records that a custom obtained at Norwich, "and if abolished it has
not been many years," of proclaiming in every street with drum and
trumpet the performances to be presented at the theatre in the
evening. A like practice also prevailed at Grantham. To the
Lincolnshire company of players, however, this musical preface to
their efforts seemed objectionable and derogatory, and they
determined, on one of their visits to the town, to dispense with the
old-established sounds. But the reform resulted in empty benches.
Thereupon the "revered, well-remembered, and beloved Marquis of
Granby" sent for the manager of the troop and thus addressed him: "Mr.
Manager, I like a play; I like a player; and I shall be glad to serve
you. But, my good friend, why are you all so offended at and averse to
the noble sound of a drum? I like it, and all the inhabitants like
it. Put my name on your playbill, provided you drum, but not
otherwise. Try the effect on to-morrow night; if then you are as
thinly attended as you have lately been, shut up your playhouse at
once; but if it succeeds, drum away!" The players withdrew their
opposition and followed the counsel of the marquis. The musical
prelude was again heard in the streets of Grantham, and crowded houses
were obtained. The company enjoyed a prosperous season, and left the
town in great credit. "And I am told," adds Wilkinson, "the custom is
continued at Grantham to this day."
An early instance of the explanatory address, signed by the dramatist
or manager, which so frequently accompanies the modern playbill, is to
be found in the fly-sheet issued by Dryden in 1665. The poet thought
it expedient in this way to inform the audience that his tragedy of
"The Indian Emperor" was to be regarded as a sequel to a former work,
"The Indian Queen," which he had written in conjunction with his
brother-in-law, Sir Robert Howard. The handbill excited some
amusement, by reason of its novelty, for in itself it was but a simple
and useful intimation. In ridicule of this proceeding, Bayes, the hero
of the Duke of Buckingham's burlesque, "The Rehearsal," is made to
say: "I have printed above a hundred sheets of paper to insinuate the
plot into the boxes."
Public-domain text, read in full here on John Shaqi.
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