Macready, under date of 28th September, 1840, enters in his journal: "Spoke to Webster on the subject of next year's engagement. He said that he understood I had said that while I was comfortable at the Haymarket I would stay. _I mentioned the position of my name on the playbills; that it should not, on any occasion be put under any other person's, as it had been_; that I should have the right to a private box when they were not let," &c. O'Keeffe relates that once when an itinerant showman brought over to Dublin a trained monkey of great acquirements, Mossop engaged the animal at a large salary to appear for a limited number of nights at his theatre. Mossop's name in the playbill was always in a type nearly two inches long, the rest of the performers' names being in very small letters. But to the monkey were devoted capitals of equal size to Mossop's; so that, greatly to the amusement of the public, on the playbills pasted about the town, nothing could be distinguished but the words, MOSSOP, MONKEY. Under John Kemble's management, "for his greater ease and the quiet of the theatre," letters of unreasonable size were abandoned, and the playbills were printed after an amended and more modest pattern. With the rise and growth of the press came the expediency of advertising the performances of the theatres in the columns of the newspapers. To the modern manager advertisements are a very formidable expense. The methods he is compelled to resort to in order to bring his plays and players well under the notice of the public, involve a serious charge upon his receipts. But of old the case was precisely the reverse. The theatres were strong, the newspapers were weak. So far from the manager paying money for the insertion of his advertisements in the journals, he absolutely received profits on this account. The press then suffered under severe restrictions, and was most jealously regarded by the governing powers; leading articles were as yet unknown; the printing of parliamentary debates was strictly prohibited; foreign intelligence was scarcely obtainable; of home news there was little stirring that could with safety be promulgated. So that the proceedings of the theatres became of real importance to the newspaper proprietor, and it was worth his while to pay considerable sums for early information in this respect. Moreover, in those days, not merely by reason of its own merits, but because of the absence of competing attractions and other sources of entertainment, the stage was much more than at present an object of general regard. In Andrew's "History of British Journalism" it is recorded on the authority of the ledger of Henry Woodfall, the publisher of the _Public Advertiser_: "The theatres are a great expense to the papers. Amongst the items of payment are: Playhouses, L100. Drury Lane advertisements, L64 8s. 6d.; Covent Garden ditto, L66 11s. The papers paid L200 a-year to each