A Book of the Play: Studies and Illustrations of Histrionic Story, Life, and CharacterCook, Dutton
History
A Book of the Play: Studies and Illustrations of Histrionic Story, Life, and Character
Cook, Dutton
Theater -- Great Britain -- History
Modern playbills may be described as of two classes, indoor and
out-of-door. The latter are known also as "posters," and may thus
manifest their connection with the early method of "setting up
playbills upon posts." Shakespeare's audiences were not supplied with
handbills as our present playgoers are; such of them as could read
were probably content to derive all the information they needed from
the notices affixed to the doors of the theatre, or otherwise publicly
exhibited. Of late years the vendors of playbills, who were wont
urgently to pursue every vehicle that seemed to them bound to the
theatre, in the hope of disposing of their wares, have greatly
diminished in numbers, if they have not wholly disappeared. Many
managers have forbidden altogether the sale of bills outside the doors
of their establishments. The indoor programmes are again divided into
two kinds. To the lower-priced portions of the house an inferior bill
is devoted; a folio sheet of thin paper, heavily laden and strongly
odorous with printers' ink. Visitors to the more expensive seats are
now supplied with a scented bill of octavo size, which is generally,
in addition, the means of advertising the goods and inventions of an
individual perfumer. Attempts to follow Parisian example, and to make
the playbill at once a vehicle for general advertisements and a source
of amusing information upon theatrical subjects, have been ventured
here occasionally, but without decided success. From time to time
papers started with this object under such titles as the "Opera
Glass," the "Curtain," the "Drop Scene," &c., have appeared, but they
have failed to secure a sufficiency of patronage. The playgoer's
openness to receive impressions or information of any kind by way of
employment during the intervals of representation, has not been
unperceived by the advertisers, however, and now and then, as a
result, a monstrosity called an "advertising curtain" has disfigured
the stage. Some new development of the playbill in this direction may
be in store for us in the future. The difficulty lies, perhaps, in the
gilding of the pill. Advertisements by themselves are not very
attractive reading, and a mixed audience cannot safely be credited
with a ruling appetite merely for dramatic intelligence.
CHAPTER VI.
STROLLING PLAYERS.
Public-domain text, read in full here on John Shaqi.
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