Although, in some of their characteristics, they will be greatly ameliorated, advertisements may very likely still constitute one ground of discontent with the newspaper of the future. They sometimes are, in the newspaper of to-day, the subject of complaint not altogether reasonable, because if there were no advertisements there could be no newspapers. At all events, without this powerful source of revenue our newspapers could be neither so cheap nor so liberally conducted as they are; and all the economies of the new age will probably be insufficient to enable newspaper proprietors to dispense with them. The better and the more generously-conducted newspapers are, the more money they spend in the careful collection, editing, printing and illustrating of public information, the more dependent they will become on the revenue from advertising, which is the sinew of journalism; and the more widely and attentively newspapers are read, the greater will be the revenue they are able to command from this source. Moreover, they would be incomplete without this feature. The unreflecting newspaper-reader, who anathematises his favourite journal because its weight and bulk are increased by the presence of advertisements which he does not want, seldom takes into account the fact that there are plenty of his fellow-readers who do want them, or some of them, and that he himself is often in the same predicament. Thousands of copies of newspapers are bought every day in order to consult advertisements which they are known to contain. A man who purposes to take his family to a concert often buys The Daily Telegraph because he knows that The Daily Telegraph has more concert announcements in it than any other paper, and that it is in fact a practically complete directory to all the current musical opportunities of the Metropolis. Another man, who wants a secretary, or a steward for his estate, probably orders The Times because he knows that the best class of secretaries and stewards advertise in The Times for employment. One hardly goes to the theatre or buys a supply of coals without looking at the daily paper for information; and assuredly this information is not inserted without being paid for; in other words, it forms part of the advertisements. Deprived of newspaper advertisements as a way of announcing its need of clerks, warehousemen, labourers and assistants of all kinds, commerce, even if it could manage without advertisements of the sort more commonly thought of when the nuisance of them is being condemned, could hardly keep up its organisation at all. Thus, so far from this feature of our newspapers being a grievance, it is both directly and indirectly a boon to all who read them. And when we remember in addition that the cost of the paper and printing alone in a copy of most newspapers exceeds the price at which each copy is sold by the proprietor, so that the whole cost of newsgathering, the whole cost of editing, the fees of