contributors and artists, and the cost of pictures and engraving, as well as the profit which induces persons to embark upon an enterprise so troublesome and precarious as newspaper-publishing, must be obtained from the cost of advertisements and from this alone, we cannot doubt that the enormously developed newspaper of a hundred years hence will "give us bold advertisement," even as now, and that our descendants will have the intelligence to be very glad that it does so. This being unquestionable, we can hardly think that we have made a complete forecast of the newspaper of the future unless we consider what sort of advertisements it will contain, and in order to do this we must consider just what advertising is likely to be needed in the new age. As every condition of commerce must necessarily be affected by the mechanical and economic developments of another century, evidently advertising will have to undergo vast changes in order to adapt itself to new requirements. Already competition and the urgent demand of the public for all possible utilities and luxuries to be supplied with the greatest economy of money and trouble have produced changes in the machinery of supply and demand which must develop at an increasing speed as time goes on. One tendency of these things is current talk; we speak of "eliminating the middleman." Well, the middleman will certainly be eliminated by the end of the century, and one of the forces which will help to eliminate him is the very force with which, at present, he endeavours, with a high degree of transient success, to defend himself--the very force we have to discuss here; advertisement.