A Man of Samples. Something about the men he met "On the Road"Maher, William H.
General
A Man of Samples. Something about the men he met "On the Road"
Maher, William H.
Traveling sales personnel -- Fiction
That undefined line between the large retailer and the small jobber is a
delicate one on which to tread. It is rarely that a retailer will buy
of his home jobbers. Every jobber will sell more or less at retail; will
tread on the toes of his retail neighbor, and the latter has a special
desire to buy as low as the jobber does. Much of his stock is bought at
such prices; on a large part he is assured by the salesman that he is
getting as good prices as the largest jobber in the land. If one is not
direct from headquarters it is doubtful ground to walk on, but it has to
be taken care of.
I handed my card to the man whose face seemed to me to show authority
and ownership, and I was not mistaken.
“Guns!” said he, “we don't handle guns.”
“But you do revolvers and cartridges.” I had seen them in the show-case.
“Yes, but we don't sell them. The jobbing houses are retailing at
wholesale prices, and we poor retailers stand no chance.”
“You must retail at wholesale prices, too. You can buy about as close as
they do, and you can do retail business as cheaply as they can.”
“Yes, but don't you see, no matter what our prices are they are retail
prices, and for the same reason their's are wholesale; the idiotic
public loves to be fooled, and will fool itself if no one else takes the
job. What are cartridges worth?”
“Two dollars and ten cents per 1,000 for 22s.”
“Why, I can buy here in town for that!”
“I presume you can; we make no money on cartridges; neither do the
jobbers here or anywhere else.”
“Well, if you can't beat the houses here, how do you expect to sell
goods?”
“Oh, cartridges are but one item in a very long list, and, profit or no
profit, people must have them.”
I always expect a retailer to tell me that I must beat his home jobber,
or he will not buy of me. But I know that this is not often true. He
will not buy of the home jobbers at the same price, for he feels that he
is building up his competitor. I have seen a great many jobbers who had
spent time and money trying to get control of all the trade in their own
city, but I never saw one who did not finally give up in disgust. It is
not human nature to be willing to help build up a man who is in any way
your competitor, and often you would rather pay a trifle more elsewhere
than buy of him. This may not be “business,” but it is human nature, and
there are many places where the latter is by far the stronger.
I undid my sample roll and showed my revolver samples to Mr. R. Almost
every revolver reminded him of something, and I listened to his stories
with the interest of a man who wanted an order.
Public-domain text, read in full here on John Shaqi.
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