considering that I say that, I think he ought to be willing, in common courtesy, to reciprocate. He told us about the Ford business. "We've done two hundred and five millions of business to date," he said. "Our profits have amounted to about fifty-nine millions. About twenty-five per cent. has been put back into the business--into the plant and the branches. All the actual cash that was ever put in was twenty-eight thousand dollars. The rest has been built up out of profits. Yes--it has happened in a pretty short time; the big growth has come in the last six years." I asked if the rapid increase had surprised him. "Oh, in a way," he said. "Of course we couldn't be just sure what she was going to do. But we figured we had the right idea." "What is the idea?" I questioned. Then with deep sincerity, with the conviction of a man who states the very foundation of all that he believes, Mr. Ford told us his idea. His statement did not have the awful majesty of an utterance by Mr. Freer. He did not flame, although his eyes did seem to glow with his conviction. "It is _one model_!" he said. "That's the secret of the whole doggone thing!" (That is exactly what he said. I noted it immediately for "character.") Having revealed the "secret," Mr. Ford directed our attention to the little toy Ford in the glass case. "There she is," he said. "She's always the same. I tell everybody that's the way to make a success. Every manufacturer ought to do it. The thing is to find out something that everybody is after and then make that one thing and nothing else. Shoemakers ought to do it. They ought to get one kind of shoe that will suit everybody, instead of making all kinds. Stove men ought to do it, too. I told a stove man that just the other day." That, I believe, is, briefly, the business philosophy of Henry Ford. "It just amounts to specializing," he continued. "I like a good specialist. I like Harry Lauder--he's a great specialist. So is Edison. Edison has done more for people than any other living man. You can't look anywhere without seeing something he has invented. Edison doesn't care anything about money. I don't either. You've got to have money to use, that's all. I haven't got any job here, you know. I just go around and keep the fellows lined up." I don't know how I came by the idea, but I was conscious of the thought that Mr. Ford's money worried him. He looks somehow as though it did. And it must, coming in such a deluge and so suddenly. I asked if wealth had not compelled material changes in his mode of life. "Do you mean the way we live at home?" he asked. "Yes; that kind of thing." "Oh, that hasn't changed to any great extent," he said. "I've got a little house over here a ways. It's nothing very much--just comfortable. It's all we need. You can have the man drive you around there on your way back if you want. You'll see." (Later I did see; it is a very pleasant, very simple type of brick suburban residence.)