Addison, Joseph, 1672-1719; Authors, English -- 18th century -- Biography
Beside the Quidnunc and the party politician, another class of reader now
appeared demanding aliment in the press. Men of active and curious minds,
with a little leisure and a large love of discussion, loungers at Will's
or at the Grecian Coffee-Houses, were anxious to have their doubts on all
subjects resolved by a printed oracle. Their tastes were gratified by the
ingenuity of John Dunton, whose strange account of his _Life and Errors_
throws a strong light on the literary history of this period. In 1690
Dunton published his _Athenian Gazette_, the name of which he afterwards
altered to the _Athenian Mercury_. The object of this paper was to answer
questions put to the editor by the public. These were of all kinds--on
religion, casuistry, love, literature, and manners--no question being too
subtle or absurd to extract a reply from the conductor of the paper. The
_Athenian Mercury_ seems to have been read by as many distinguished men of
the period as _Notes and Queries_ in our own time, and there can be no
doubt that the quaint humours it originated gave the first hint to the
inventors of the _Tatler_ and the _Spectator_.
Advertisements were inserted in the newspapers at a comparatively early
period of their existence. The editor acted as middleman between the
advertiser and the public, and made his announcements in a style of easy
frankness which will appear to the modern reader extremely refreshing.
Thus, in the "Collection for the Improvement of Husbandry and Trade"
(1682), there are the following:
"If I can meet with a sober man that has a counter-tenor voice, I can
help him to a place worth thirty pound the year or more.
"If any noble or other gentleman wants a porter that is very lusty,
comely, and six foot high and two inches, I can help.
"I want a complete young man that will wear a livery, to wait on a
very valuable gentleman; but he must know how to play on a violin or
flute.
"I want a genteel footman that can play on the violin, to wait on a
person of honour."[29]
Everything was now prepared for the production of a class of newspaper
designed to form and direct public opinion on rational principles. The
press was emancipated from State control; a reading public had constituted
itself out of the _habitués_ of the coffee-houses and clubs; nothing was
wanted but an inventive genius to adapt the materials at his disposal to
the circumstances of the time. The required hero was not long in making
his appearance.
Public-domain text, read in full here on John Shaqi.
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