Adventures in American Bookshops, Antique Stores and Auction RoomsBruno, Guido
General
Adventures in American Bookshops, Antique Stores and Auction Rooms
Bruno, Guido
Antiquarian booksellers -- United States; Booksellers and bookselling -- United States
“He usually begins by buying letters of his favorite authors to insert
in their works, or to frame with their portraits. Bit by bit he becomes
a regular collector. He finds that autograph letters take up little
space compared with books, and that they are far less liable to injury
by worms or decay. A well-selected collection of autographs will nearly
always prove profitable at an auction sale. The sale draws in wealthy
buyers whom the dealers never reach and their competition ensures high
prices.
“Genuine autograph collecting has nothing to do with autograph fiends
and their collecting of signatures. A large collection of signatures
well arranged and illustrated with portraits and clippings, is a good
thing--but albums of miscellaneous signatures with no system, and begged
from annoyed celebrities, are little better than trash. When I buy such
a collection I break it up at once. Notes responding to requests for
autographs are no better than signatures. They are out of place in a
good collection. A letter should contain some of the original thought of
the writer, and, if possible refer to incidents of his life or to his
writings.
“My regular customers, people who buy constantly whenever I have
something to offer them in their special line, are not the movie
millionaires you can meet in the art shops and book shops on Fifth
Avenue. They are usually retired business men, and physicians,
well-to-do or of moderate means, university professors who have to save
in order to be able to buy autographs. Every one of them has made a
study of some literary or political celebrity, or is interested in some
period of our own history. All documents or letters needed to complete
their collections are welcome. But I also count among my patrons of long
standing, poor men whose only property in this world are their
collections of autographs, and they actually often suffer privations
rather than part with their treasures.
“Some people are greatly interested in minor literary men of bygone
days, whose autographs were never thought worth saving. I have a search
department for such cases, and I am often curiously successful.
“You would be surprised to find how almost anything you may want can be
found if you do not tire in looking for it and if you know how and where
to advertise.
“I advertise everywhere, and constantly. The smallest country paper
sometimes means more to my business than the big city paper.
“I have bought many trunks of valuable documents and letters in the
garrets of old homesteads in towns whose names you have never heard
of--called there by some heir, who read my advertisement in the paper
and who preferred to sell the literary remains of his grandfather to me
rather than to the ragman!
“And here is the secret of success in this business: constant and wise
advertising.
“Of course the autographs of our best writers are in constant demand.
They have a market price, a price, however, which fluctuates almost from
day to day.
Public-domain text, read in full here on John Shaqi.
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