The heading adopted for this chapter is not intended to imply that the colophons here grouped together are separated by any hard line from those already considered, only that they deal with the publishers’ side of book-making, the praises by which the printers and publishers recommended their wares, the financial help by which the issue of expensive and slow-selling books was made possible, the growth of competition, and the endeavors to secure artificially protected markets. If colophons could be implicitly believed, the early printers would have to be reckoned as the most devout and altruistic of men. As a matter of fact, books of devotion and popular theology were probably the safest and most profitable which they could take up. Yet we need not doubt that the thought that they were engaged on a pious work, and so “accumulating merit,” gave them genuine satisfaction, and that colophons like this of Arnold therhoernen’s were prompted by real religious feeling: Ad laudem et gloriam individue trinitatis ac gloriose virginis marie et ad utilitatem ecclesie impressi ac consummati sunt sermones magistri alberti ordinis predicatorum in colonia per me Arnoldum therhurnen sub annis domini M.cccc. Lxxiiii ipso die gloriosi ac sancti profesti nativitatis domini nostri Iesu Christi. To the praise and glory of the undivided Trinity and of the glorious Virgin Mary, and to the profit of the church, the sermons of Master Albert of the order of Preachers were printed and finished in Cologne by me, Arnold therhoernen, in the year of our Lord 1474, on the very day of the glorious and holy vigil of the Nativity of our Lord Jesus Christ. Examples of colophons in this vein could be multiplied almost indefinitely. That appended by the Brothers of the Common Life, at their convent of Hortus Viridis (Green Garden) at Rostock, to an edition of the “Sermones de Tempore” of Johannes Herolt is much more distinctive. Herolt’s name is duly recorded in editions printed at Reutlingen and Nuremberg, but his work was usually quoted as the “Sermones Discipuli,” and the good brothers begin by commenting on his modesty.