Anyone who reads the _Jornal_ day by day, with its pages of European telegrams, its excellent letters from world capitals, its fine literary and political essays, its _Publicações a pedido_ where every kind of public or private matter is thrashed out, often to the great entertainment of the reader, knows everything that is going on in Brazil, is well up in European news, but will hear only faint echoes coming from North America and these as a rule only when some distinguished Brazilian happens to be travelling there, and cables are sent south dealing with his sayings and doings. When I have enquired the reason for this lack of news from North America the reply has generally been that the news services are responsible: that the arrangements made with certain European agencies cannot be duplicated. It seems as if this is a matter needing thoughtful attention, for it is obvious that the Brazilian cannot be so deeply interested in a country about which he hears practically nothing as about others which present even trivial domestic news to him in long cables every day. The same lack occurs, of course, in the United States in regard to Brazil; if accurate, frequent information were disseminated we should not read that “in the states of Paraná and Santa Catarina, in Brazil, the entire population subsists on bananas as food and are famous for their strength and endurance,” or that (an item of early October, 1916) “the Brazilian coffee crop is estimated at 11,000,000 bags, the greatest ever harvested and three million bags bigger than last year’s crop,” nor should we see the “Girl from Brazil” represented upon a New York stage dressed, and comporting herself, much like a Carmen, and speaking Spanish; or read tales repeated in the press of the “little republic of Coanani” near the Guiana boundary in Brazil which has “sent its army to fight on the side of the Allies.” With the United States as Brazil’s best customer, and, at least for the present, Brazil’s greatest supplier, there should be better channels of interchange not only of information but ideas; there should be room for a Brazilian journal in New York—there is one in Paris—and for a Bureau of Information with exhibits, something on the lines of the existing Bureau in the French capital, where Brazilian hardwoods, cotton, precious stones, fibres, ores, etc., are on view. The Pan-American Union, as well as other organizations and publications with the Pan-American object in view, do sincere and arduous work which has borne much industrial and social fruit, but their labours are necessarily spread over a great field: nor can Consuls do everything, however energetic. Brazilian interchange with North America is quite important and promising enough to merit a special news service.