I now began to realise in full measure the minor trials of the
shop-keeper. The mere buying and selling, the commercial side of the
business had in it a good deal of pleasure, but there was little in
the more sordid details of keeping the stock dusted, the shop clean,
the windows bright. Oh, those windows! they had a fascination for
the children of the neighbourhood, whose chief delight appeared to
be to get a lump of horse-dung or mud or filth of any sort and smear
on them immediately after I had spent an hour's hard work in getting
them clean. And I did begrudge the time for doing this, yet I couldn't
afford to pay for having it done, that would indeed have been taking
the exiguous gilt off the all too scanty gingerbread. And there was
yet another prime difficulty. I dared not let a customer go who wanted
anything that I had not in stock at the time, but would promise to get
it whatever it was. And so I had to make continual rushes to the city
after office hours, the travelling expenses almost invariably eating up
double the profits, rather than have a customer go elsewhere and say
that he or she could not get what they wanted from me.
This is the main difficulty of a suburban shop like mine was, started
with insufficient capital, for it is impossible to keep a stock on hand
sufficient to meet the needs of all customers, so vastly varied are the
details of nearly every business now. But in this matter the wholesale
dealers are kindness and courtesy itself. They might very well neglect
the small, hardly beset trader, or refuse to supply him unless he gave
a substantial order, but in my experience they are just as courteous
and ready to meet the wants of the smallest of their customers as they
are of the huge retailers who spend scores of thousands of pounds per
annum with them. I always think of this when I read diatribes in the
press about the laxity of British trade methods abroad, and wonder how
much truth there can be in them.
Public-domain text, read in full here on John Shaqi.
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