Public opinion; Public relations; Publicity; Social psychology
What is news for one newspaper may have no interest whatever, or very
little interest, for another newspaper. There are almost as many
definitions of news as there are journalists who take the trouble
to define it. Certain of the characteristics of news, of course, can
be readily seized upon; and definitions of news generally consist of
particular emphasis upon one or another of these characteristics. Mr.
Given remarks that[35] “news was once defined as ‘Fresh information
of something that has lately taken place.’...” The author of this
definition puts the chief emphasis upon the element of timeliness.
Undoubtedly in most news that element must be present. It would not be
true, however, to say that it must always be present, nor would it be
true to say that everything which is timely is news. Obviously, the
well-nigh infinite number of occurrences which take place in daily life
throughout the world are timely enough, so far as each of them in its
respective environment is concerned; but few of them ever become news.
Mr. Irwin defines news as “a departure from the established order.”
Thus, according to Mr. Irwin, a criminal act is news because it is
a departure from the established order, and at the same time, an
exceptional display of fidelity, courage or honesty is also news for
the same reason.
“With our education in established order, we get the knowledge,” he
says,[36] “that mankind in bulk obeys its ideals of that order only
imperfectly. When something brings to our attention an exceptional
adhesion to religion, virtue, and truth, that becomes in itself a
departure from regularity, and therefore news. The knowledge that most
servants do their work conscientiously and many stay long in the same
employ is not news. But when a committee of housewives presents a
medal to a servant who has worked faithfully in one employ for fifty
years, that becomes news, because it calls our attention to a case of
exceptional fidelity to the ideals of established order. The fact that
mankind will consume an undue amount of news about crime and disorder
is only a proof that the average human being is optimistic, that he
believes the world to be true, sound and working upward. Crimes and
scandals interest him most because they most disturb his picture of the
established order.
“That, then, is the basis of news. The mysterious news sense which
is necessary to all good reporters rests on no other foundation
than acquired or instinctive perception of this principle, together
with a feeling for what the greatest number of people will regard
as a departure from the established order. In Jesse Lynch William’s
newspaper play, ‘The Stolen Story,’ occurs this passage:
“(_Enter Very Young Reporter; comes down to city desk with air
of excitement._)
“VERY YOUNG REPORTER (_considerably impressed_): ‘Big story.
Three dagoes killed by that boiler explosion!’
Public-domain text, read in full here on John Shaqi.
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