Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)American School of Correspondence
General
Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)
American School of Correspondence
Accounting; Business; Commerce
The methods described provide for a complete record of designs and
engravings, except in respect to cuts which have been sent out. A
record of the cuts that are out, and where each has been sent, is of
the utmost importance.
When a cut is sent out--to the printer, the publisher, or a customer--a
receipt should be obtained. This may be on a post card printed as shown
in Fig. 7. At the same time a record to be used as a tracer should be
made. This should be on a form similar to the one shown in Fig. 8.
These forms may be filed in a tickler under the date on which the cut
should be returned, or alphabetically; but in either case a desk file
should be used so that they can be referred to very readily. This
file should be looked through frequently for it is very necessary to
follow-up the cuts closely. If the cut is not expected to be returned,
it is of course unnecessary to make this tracer record.
[Illustration: Fig. 7. Postal Card Receipt for Cuts]
[Illustration: Fig. 8. Tracer Card for Drawings and Cuts]
=Copy Proofs.= A complete file of proofs of all copy is a necessity in
every advertising department. If requested to do so, any publisher will
furnish several proofs of the ad, and at least three proofs should be
kept on file. Every piece of copy and every circular or other printed
matter should bear an identifying mark of some kind. This usually is a
number.
These numbers should be registered consecutively either in a book or
on cards, and opposite each number should be the title of the copy,
booklet, or catalog. It is well to run different series of numbers for
advertising copy and other literature. Numbers 1 to 5,000 might be used
for copy, and 5,001 to 10,000 for printed matter. The same scheme can
be used to good advantage for office blanks of all kinds, giving each a
form number but using a third series of numbers.
Proofs of ads and copies of all printed matter and blanks should be
filed alphabetically by subject or title. For proofs, the envelope
scheme, as described for clippings, can be used. Envelopes of this
size--7"×9"--will also accommodate copies of most circulars, blanks,
and booklets, but if the sizes average larger a vertical file drawer,
with large envelopes, can be used. The vertical file will also
accommodate catalogs. These files being permanent, the expense of
elaborate cabinets can be dispensed with by substituting the cheaper
transfer files supplied by all manufacturers of such equipment.
Each time a piece of advertising copy is re-set in a different size,
it should be given a new number. New numbers should also be given each
circular, booklet, or blank when it is re-printed, provided there is
the slightest change in the copy.
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