Very few of those who had made the trip could resist the fascination of a photograph of themselves in a real lifeboat, manned by real heroes, and real Norwegians on real waves, especially if they had worn the gear appropriate to lifeboats. The windows of the shop were beset throughout the day with crowds anxious to see who was in the lifeboat, and who had come out well, and who was a perfect fright. The orders on the first day amounted to over fifteen pounds, for not everybody was content with one photograph. The novelty was acute and enchanting and it renewed itself each day. "Let’s go down and look at the lifeboat photographs," people would say, when they were wondering what to do next. Some persons who had not "taken nicely" would perform a special trip in the lifeboat and would wear special clothes and compose special faces for the ordeal. The Mayor of Ashby-de-la-Zouch for that year ordered two hundred copies of a photograph which showed himself in the centre, for presentation as New Year’s cards. On the mornings after very dull days or wet days, when photography had been impossible or unsatisfactory, Llandudno felt that something lacked. Here it may be mentioned that inclement weather (of which, for the rest, there was little) scarcely interfered with Denry’s receipts. Imagine a lifeboat being deterred by rain or by a breath of wind! There were tarpaulins. When the tide was strong and adverse, male passengers were allowed to pull, without extra charge, though naturally they would give a trifle to this or that member of the professional crew. Denry’s arrangement with the photographer was so simple that a child could have grasped it. The photographer paid him sixpence on every photograph sold. This was Denry’s only connection with the photographer. The sixpences totalled over a dozen pounds a week. Regardless of cost, Denry reprinted his article from the _Staffordshire Signal_ descriptive of the night of the wreck, with a photograph of the lifeboat and its crew, and presented a copy of the sheet to every client of his photographic department. V