Meanwhile the stand had branched out into new avenues of trade. The
“Adams Building Cigar” had appeared on the market and had met with
favour and rapidly increasing sales. A small advertisement in the
morning and evening papers had drawn attention to the cigar and to the
news-stand and the latter was no longer dependent on the occupants of
the building alone for patronage. The little shop became a popular
place and trade increased until, especially during the noon hour, it
was all Young could do to attend to customers.
A week or so after they had started in business they had been called
on by a young man who had proclaimed himself rather importantly to
be a representative of the _Evening Recorder_. The result of his
visit had been a half-column story in the next day’s paper of the
novel store where customers helped themselves and paid on honour. It
was a big advertisement for the little establishment and for several
days afterwards folks came in just to see it and, usually, purchased
something if only because of the novelty.
Post-cards, too, were added, a series of six views of Amesville scenes,
and attained such popularity that Joe’s original order had to be
quickly duplicated. The picture of the Adams Building especially sold
like hot cakes. Puzzles were another addition to the stock, ingenious
contrivances of metal or wood or tin that could be dropped in the
pocket and that sold for exactly double what they cost when purchased
from the news company. The cigar trade, however, was what accounted
for most of the business done. The little showcase was no longer too
large for its contents. On the contrary, it became more of a problem
every week to find room in it for the goods they wished to display.
Instead of five brands of cigars they now offered twelve, and of each
brand they had to keep in stock from two to four sizes. Cigarettes and
smoking tobaccos had also multiplied, while the top of the showcase
held an assortment of gum, candies, and small confections, as well as
the revolving post-card rack. In fact, the small space was already
overcrowded and the boys had been for some time contemplating making
a request to Mr. Adams for a shelf across the back to hold the cash
register and the overflow from the case.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account