Human Nature in Politics: Third EditionWallas, Graham
Science
Human Nature in Politics: Third Edition
Wallas, Graham
Political ethics; Politics, Practical
This hatred was transferred to the Conservative party, and towards the
end of the general election of 1906 a picture of a Chinaman thrown
suddenly on a lantern screen before a working-class audience would have
aroused an instantaneous howl of indignation against Mr. Balfour.
After the election, however, the memory of the Chinese faces on the
posters tended slowly to identify itself, in the minds of the
Conservatives, with the Liberals who had used them. I had at the general
election worked in a constituency in which many such posters were
displayed by my side, and where we were beaten. A year later I stood for
the London County Council in the same constituency. An hour before the
close of the poll I saw, with the unnatural clearness of polling-day
fatigue, a large white face at the window of the ward committee-room,
while a hoarse voice roared: 'Where's your bloody pigtail? We cut it off
last time: and now we'll put it round your bloody neck and strangle
you.'
In February 1907, during the County Council election, there appeared on
the London hoardings thousands of posters which were intended to create
a belief that the Progressive members on the Council made their personal
livelihood by defrauding the ratepayers. If a statement had been
published to that effect it would have been an appeal to the critical
intellect, and could have been met by argument, or in the law courts.
But the appeal was made to the process of subconscious inference. The
poster consisted of a picture of a man supposed to represent the
Progressive Party, pointing a foreshortened finger and saying, with
sufficient ambiguity to escape the law of libel: 'It's your money we
want.' Its effectiveness depended on its exploitation of the fact that
most men judge of the truth of a charge of fraud by a series of rapid
and unconscious inferences from the appearance of the man accused. The
person represented was, if judged by the shape of his hat, the fashion
of his watch-chain and ring, the neglected condition of his teeth, and
the redness of his nose, obviously a professional sharper. He was, I
believe, drawn by an American artist, and his face and clothes had a
vaguely American appearance, which, in the region of subconscious
association, further suggested to most onlookers the idea of Tammany
Hall. This poster was brilliantly successful, but, now that the election
is over, it, like the Chinese pictures, seems likely to continue a
career of irrational transference. One notices that one Progressive
evening paper uses a reduced copy of it whenever it wishes to imply that
the Moderates are influenced by improper pecuniary motives. I myself
find that it tends to associate itself in my mind with the energetic
politician who induced the railway companies and others to pay for it,
and who, for all I know, may in his own personal appearance recall the
best traditions of the English gentleman.
Public-domain text, read in full here on John Shaqi.
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