Introduction to the Science of SociologyPark, Robert Ezra
General
Introduction to the Science of Sociology
Park, Robert Ezra
Sociology
Dewey's description of what takes place in communication may be taken as
a description of the process by which these collective representations
come into existence. "To formulate an experience," as Dewey says,
"requires getting outside of it, seeing it as another would see it,
considering what points of contact it has with the life of another so
that it may be gotten into such form that he can appreciate its
meaning." The result of such a conscious effort to communicate an
experience is to transform it. The experience, after it has been
communicated, is not the same for either party to the communication. To
publish or to give publicity to an event is to make of that event
something other than it was before publication. Furthermore, the event
as published is still something different from the event as reflected in
the minds of the individuals to whom the publication is addressed.
It will be evident upon reflection that public opinion is not the
opinion of all, nor even of a majority of the persons who compose a
public. As a matter of fact, what we ordinarily mean by public opinion
is never the opinion of anyone in particular. It is composite opinion,
representing a general tendency of the public as a whole. On the other
hand, we recognize that public opinion exists, even when we do not know
of any individual person, among those who compose the public, whose
private and personal opinion exactly coincides with that of the public
of which he or she is a part.
Nevertheless, the private and personal opinion of an individual who
participates in making public opinion is influenced by the opinions of
those around him, and by public opinion. In this sense every opinion is
public opinion.
Public opinion, in respect to the manner in which it is formed and the
manner in which it exists--that is to say relatively independent of the
individuals who co-operate to form it--has the characteristics of
collective representation in general. Collective representations are
objective, in just the sense that public opinion is objective, and they
impose themselves upon the individual as public opinion does, as
relatively but not wholly external forces--stabilizing, standardizing,
conventionalizing, as well as stimulating, extending, and generalizing
individual representations, percepts.
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