As fast as the clippings come in Mr. Press Agent sorts them by towns and has one of his stenographers make a card index, giving the name and address of each prospect and the nature of his disease, as well as the date of mailing the first clipping. Then he has plain envelopes addressed to each prospect, and encloses in these envelopes one of the prepared news items applicable to the ailment with which the party addressed is afflicted. There is no printed business card on these envelopes and, as they are invariably addressed by hand, the recipient is under the impression that the communication has been sent by some unknown friend who desires to let him know of this doctor’s success in the treatment of just such cases. The recipient does not connect the doctor with the sending of the clipping as he argues that, if it came from a doctor, the envelope would bear his business address, and there would be some note of explanation. Besides, there is not one chance in a million that Dr. Wilkinson ever heard of him, or knows where he lives, or what the nature of his trouble is. Of course it was sent by some friend. This method excites the curiosity of the sufferer, and he gives careful attention to the clipping and begins to 108ask himself whether it is not worth while to write to this wonderful physician and ask his advice about treatment. As fast as a batch of clippings is sent out the cards from which the addresses were taken are moved to the back of the receptacle, and a date card, a little higher than the others and of a different color so as to be readily noticeable, is placed in front of them. This date card shows when, if no reply is received to the first communication, it will be in order to send a second. If the first communications are mailed on the 10th of the month, the date card behind which these cards are placed will bear date of the 30th, thus showing that on the 30th of the month another clipping, or some other form of literature should be sent. Whenever one of the parties thus addressed is heard from this card is given a file number and transferred to the prospective list, the purport of the enquiry and the nature of the reply being noted on it. There is never lack of material to work on. People who have heard of the doctor are writing to him all the time, and the clipping bureau is continually sending in items about people in various parts of the country who have become afflicted with serious chronic troubles.