Inscriptions -- England -- London; London (England) -- Antiquities; Signs and signboards
At No. 10, Bow Churchyard a square brick house was lately standing,
which dated from immediately after the Great Fire. The office windows
on the ground-floor, with their shutters to match, had an air of
old-fashioned quaintness. The pediment of the doorway contained the
Royal Arms and supporters carved in wood; the quarterings showed that
they were put up in the time of the early Georges; let into the western
part of the house, which from the arrangement of the windows seemed to
have been originally divided into two, was a sign of spherical form,
projecting from a square stone, at the corners of which one could with
difficulty decipher the figures 1669. In the kitchen there was a leaden
tank with initials and date, T. S. 1670, supplied by water from the New
River. This house was pulled down two years ago; the sign came into
the hands of the City authorities, and is now in the Guildhall Museum,
where it has been christened the Pill.
No. 10, Bow Churchyard was at the time of its destruction occupied by
Messrs. Sutton and Co., who there carried on a very old-established
business for the sale of patent medicines, among others that which
has been known for more than two hundred years as Elixir Salutis, or
Daffey’s Elixir. It was stated that the house had formerly been known
by the sign of the Boar’s Head, which, together with the Royal Arms,
appeared on the bill-heads of the firm. If so, there must have been
frequent changes here, for in the early part of the eighteenth century
it seems to have been called the Maidenhead, to judge from various
advertisements in my possession: for instance, the following from a
London journal of 1728, which is adorned by a portrait of a typical
maiden, appropriately framed:
‘At the Maidenhead, behind
Bow Church, in Cheapside, is sold for
Two shillings the Bottle, that admirable
Cordial, Daffey’s Elixir Salutis,
It has been in great Use these 50 years.’
Confirming this statement there is a notice of the medicine dating
from 1673. It occurs in Martindale’s autobiography (printed by the
Chetham Society), where we are told of his daughter, who seems to
have fallen into a decline: ‘That which seemed to do her most good
was Elixir Salutis, for it gave her much ease (my Lord Delamer having
bestowed upon her severall bottles that came immediately from Mr.
Daffie himselfe) and it also made her cheerful; but going forth and
getting new cold, she went fast away. I am really perswaded that if she
had taken it a little sooner, in due quantities, and beene carefull of
herselfe, it might have saved her life. But it was not God’s will.’
[Illustration]
[Illustration]
CHAPTER VI.
VARIOUS CRESTS AND COATS OF ARMS.
‘Coats in heraldry,
Due but to one, and crowned with one crest.’
SHAKESPEARE: _Midsummer Night’s Dream_.
Public-domain text, read in full here on John Shaqi.
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