Walton smiled. "That makes you a nonconformist, doesn't it? According to the figures I have here, the nightly kaleidowhirl programs are top-ranked on the rating charts." "Maybe so," Percy said cautiously. "I still don't like to watch them. What goes, Roy?" "I've suddenly become very interested in kaleidowhirls myself," Walton said. He leaned back and added casually, "I think they can be used as propaganda devices. My brother's reaction to one gave me the idea, couple days ago, at the Bronze Room. For the past hour or so, I've been studying kaleidowhirls in terms of information theory. Did you know that it's possible to get messages across via kaleidowhirl?" "Of course," Percy gasped. "But the Communications Commission would never let you get away with it!" "By the time the Communications Commission found out what had been done," Walton said calmly, "we wouldn't be doing it any more. They won't be able to prove a thing." Sarcastically he added, "After spending a lifetime in public relations, you're not suddenly getting a rush of ethics, are you?" "Well ... let's have the details, then." "Simple enough," Walton said. "We feed through a verbal message--something like _Hooray for Popeek_ or _I Don't Want War With Dirna_. We flash it on the screen for, say, a microsecond, then cover it up with kaleidowhirl patterns. Wait two minutes, then flash it again. Plenty of noise, but the signal will get through if we flash it often enough." "And it'll get through deep down," Percy said. "Subliminally. They won't even realize that they're being indoctrinated, but suddenly they'll have a new set of opinions about Popeek and Dirna!" He shuddered. "Roy, I hate to think what can happen if someone else gets to thinking about this and puts on his own kaleidowhirl show." "I've thought of that. After the Dirna crisis is over--after we've put over our point--I'm going to take steps to make sure no one can use this sort of weapon again. I'm going to frame someone into putting on a propaganda kaleidowhirl, and then catch him in the act. That ought to be sufficient to wise up the Communications Commission." "In other words," Percy said, "you're willing to use this technique _now_. But since you don't want anyone else to use it, you're willing to give up future use of it yourself as soon as the Dirna trouble is over." "Exactly." Walton shoved the stack of textbooks over to the PR man. "Read these through first. Get yourself familiar with the setup. Then buy a kaleidowhirl hour and get a bunch of our engineers in there to handle the special inserts. Okay?" "It's nasty, but I like it. When do you want the program to begin?"