=Make it a rule to associate the unknown with the known.= Geographical Name Pictures The first one of five groups of familiar pictures of proper names is the Geographical group. You meet a stranger by the name of Mr. Lansing, and the name immediately suggests the city of Lansing, Mich. If you are familiar with the city of Lansing you can very easily make a visual picture of this person standing in some particular street or familiar corner of the city. It is not necessary, however, to have a personal knowledge of the geographical location. The picture association of a stranger's face with the geographical location will be sufficiently strong if you see him holding the map of Michigan and pointing out the spot where Lansing is, or any other similar picture which may suggest itself to you. Use this picture for Mr. Holland. This name immediately suggests a picturesque country of Europe. See this strange face by a Dutch windmill and the people in their distinctive costumes grouped around, see motion in your picture, the windmill turning and the people passing by. [Illustration] A few common geographical names follow: Mr. Birmingham (Ala.) Mr. Ogden (Utah) Mr. Billings (Mont.) Mr. Platte (River) Mr. Davenport (Ia.) Mr. Cleveland (Ohio) Mr. Lyons (France) Mr. Patterson (N. J.) Mr. Hudson (River) In some cases you can make a change in the spelling of the name and in this way associate it easily with a geographical picture. As: Mr. Bostrom (Boston, Mass.) Mr. Knoble (Knoblesville, Ind.) Mr. Molan (Moline, Ill.) Mr. Haig (Hague, Holland) Mr. Jameson (James River) Mr. Bixby (Bisbee, Ariz.) Advertised Name Pictures [Illustration] There are scores of proper names which, as soon as mentioned, will bring to your mind the picture of an object which has been constantly advertised. Having seen this article so often has fixed its picture and name indelibly in your mind. As soon as you see the article you can without hesitation speak the name. When you meet a stranger by the same name, as you often will, associate the Face Picture of the stranger with the familiar object for your Name Picture. When you see this face again you will recall the object which you can name without difficulty. For example, the face here may be of a Mr. Gillette, who may not be familiar to you, but if you hear the name Gillette it suggests the picture of a Safety Razor. When you meet a stranger by this name, see him shaving himself with a Gillette Razor. Review your picture a few times and when you meet the man again his face will suggest your Name Picture and you can call his name from the object in the picture. There are many opportunities to use this method, your own city will have many familiar trade marks and signs which you can use, as well as those nationally advertised. A few examples: