It was my first shopping experience in Mizora, and I quite mortified
myself by removing my glove and rubbing and examining closely the goods
I thought of purchasing. I entirely ignored the sweet voice of the
clerk that was gently informing me that it was "pure linen" or "pure
wool," so habituated had I become in my own country to being my own
judge of the quality of the goods I was purchasing, regardless always of
the seller's recommendation of it. I found it difficult, especially in
such circumstances, to always remember their strict adherence to honesty
and fair dealing. I felt rebuked when I looked around and saw the
actions of the other ladies in buying.
In manufactured goods, as in all other things, not the slightest
cheatery is to be found. Woolen and cotton mixtures were never sold for
pure wool. Nobody seemed to have heard of the art of glossing muslin
cuffs and collars and selling them for pure linen.
Fearing that I had wounded the feelings of the lady in attendance upon
me, I hastened to apologize by explaining the peculiar methods of trade
that were practiced in my own country. They were immediately pronounced
barbarous.
I noticed that ladies in shopping examined colors and effects of
trimmings or combinations, but never examined the quality. Whatever the
attendant said about _that_ was received as a fact.
The reason for the absence of attendants in the markets and the presence
of them in mercantile houses was apparent at once. The market articles
were brought fresh every day, while goods were stored.
Their business houses and their manner of shopping were unlike anything
I had ever met with before. The houses were all built in a hollow
square, enclosing a garden with a fountain in the center. These were
invariably roofed over with glass, as was the entire building. In winter
the garden was as warm as the interior of the store. It was adorned with
flowers and shrubs. I often saw ladies and children promenading in these
pretty inclosures, or sitting on their rustic sofas conversing, while
their friends were shopping in the store. The arrangement gave perfect
light and comfort to both clerks and customers, and the display of rich
and handsome fabrics was enhanced by the bit of scenery beyond. In
summer the water for the fountain was artificially cooled.
Every clerk was provided with a chair suspended by pulleys from strong
iron rods fastened above. They could be raised or lowered at will; and
when not occupied, could be drawn up out of the way. After the goods
were purchased, they were placed in a machine that wrapped and tied them
ready for delivery.
A dining-room was always a part of every store. I desired to be shown
this, and found it as tasteful and elegant in its appointments as a
private one would be. Silver and china and fine damask made it inviting
to the eye, and I had no doubt the cooking corresponded as well with the
taste.
Public-domain text, read in full here on John Shaqi.
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