Hence come the following psychical facts. On the one side the actual
object which he has assumed to be invested with the faculty of will
still remains to exert the same external influence; on the other, its
personified image is also present to his mind, so that he can regard it
with the vivid quickness of the fancy, and invest it, by its manifold
relations to other and various phenomena, with efficacy, force, and
mysterious purposes. It follows from this inward action and emotion that
while in the case of animals the beneficent or malignant object is only
invested with life at the moment of perception, and has no more efficacy
after its disappearance, man on the contrary retains the same
personified object in his memory, and recalls it at pleasure, so that
its special efficacy persists, and it continues to be the object of
hopes and fears either in the past or in the future. In a word, the
natural myth of animals is transformed by man into a fetish, whether
this object or its corresponding image in his mind be superstitiously
regarded as good or evil, pleasing or terrible.
This was the source of primitive, confused, and inorganic fetishism
among all peoples; namely, that they ascribed intentional and conscious
life to a host of natural objects and phenomena. Hence came the fears,
the adoration, the guardianship of, or abhorrence for some given species
of stones, plants, animals, some strange forms or unusual natural
object. The subsequent adoration of idols and images, all sorts of
talismans, the virtue of relics, dreams, incantations, and exorcisms,
had the same origin and were all due to this primitive genesis of the
fetish, the internal duplication of the external animation and
personification of objects.
It is evident that fetishism in its earliest and most primitive form was
always inspired by special objects, since the external perception of
animals and of man is special and concrete. But we have seen how our
intelligence, by a spontaneous and innate process, was led to form types
from the immense variety of special things and phenomena, and these
types are the specific forms of such things as are alike, analogous, or
identical. We have also seen that by the same necessity of the psychical
faculty, which is not inconsistent with the fundamental process of
animal intelligence, man animates and personifies these specific types,
just as he had animated the special perceptions whence they were
generated in his mind.[19]
Public-domain text, read in full here on John Shaqi.
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