NetWorld! What People Are Really Doing on the Internet and What It Means to YouRothman, David H.
General
NetWorld! What People Are Really Doing on the Internet and What It Means to You
Rothman, David H.
Internet
The Pentium chip was the new flagship product, the speedster that would
let PCs impinge on minicomputer territory. But that wasn’t all. Intel
envisioned the Pentium as the perfect chip for computers aimed at the
home market. No longer would Mom, Pop, and The Kids poke along with
computers weaker than those at the office. Thanks to Intel, they would
enjoy glitzy cartoons, educational programs, and other multimedia
offerings in full glory on their machines at home. Intel launched a
major TV campaign and persuaded scores of computer makers to adorn their
boxes and ads with “Intel Inside” stickers. Intel was looking ahead to
millions of dollars of Christmas-related sales. At the time, I suspect,
the Internet didn’t figure that prominently in Intel’s plans. Its Net
area was hardly as dazzling or as ambitious as those of many other
companies. That would change.
The trouble started when a mathematics professor in Virginia found that
under certain conditions, the Pentium chip would make mistakes in
arithmetic. There at Lynchburg College, Dr. Thomas Nicely couldn’t
believe his screen. To his amazement, he was able to verify that the
chip, not the human, was at fault here. In October 1994 the professor’s
“Bug in the Pentium” memo went out over the Internet. It circulated
rapidly from mailing list to mailing list, from newsgroup to newsgroup,
as well as on commercial nets such as CompuServe and Prodigy.
Pentium-hostile messages flew back and forth between scientists,
corporate executives, consultants, and other influential people, who,
thanks to the Internet, could share complaints more efficiently than
ever. Intel tried some damage control via the Net and in press
statements. The heat reached the point where the head of Intel asked a
underling to issue an apology and a technical explanation. The message
betrayed corporate panic, pure and simple. “I am posting from my home
system,” Richard Wirt, Director of Software Technology, prefaced a
weekend note. And then came an “I am truly sorry” message from Andy
Grove, President of Intel. In various statements Intel assured customers
that the average computer user would typically run across the problem
once every 27,000 years. The official line was that nontechnical people
needn’t worry. Intel announced it would replace chips _if_ people could
show that the defect could harm their work.
That still didn’t placate the Net and the media. Netwise reporters at
papers such as the _Washington Post_ and _New York Times_ and at
_Newsday_ warned the thousands of Christmas shoppers who were about to
buy $2,000 Pentium machines. Billions of dollars were at stake here.
Computer makers had already moved millions of Pentium machines, and IBM
came out with a statement saying that it would replace defective
chips—even though Intel kept claiming that the nontechnical need not
worry. It didn’t help when shoppers learned that Intel knew about the
Pentium’s defects as early as June.
Public-domain text, read in full here on John Shaqi.
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