Northern Nut Growers Association Report of the Proceedings at the Twenty-Fifth Annual Meeting: Battle Creek, Michigan, September 10 and 11, 1934
Science
Northern Nut Growers Association Report of the Proceedings at the Twenty-Fifth Annual Meeting: Battle Creek, Michigan, September 10 and 11, 1934
Northern Nut Growers Association -- Periodicals; Nut trees -- Periodicals; Nuts -- Periodicals
The volume of shelled nuts offered on the local market was smaller than
usual, due partly to scarcity of the nuts and partly because the
mountain folk who produce most of the kernels were not so keen at
cracking walnuts for a pittance when once they had tasted the sweets of
40 cents per hour on road work offered as part of the Federal recovery
program. This, apparently, will become a factor in the development of
commercial cracking plants.
The price was better than for several years past. Home-cracked nuts sold
at an average price of 25 cents per pound to local consumers, who took
most of the season's production. Sales to northern concerns were mostly
at from 30 to 35 cents for hand-picked goods, ranging up to 38 cents per
pound by midsummer. I do not know present prices.
The writer knows of no new development in mechanical cracking and
separating processes. At the present time he is completing the
construction of a power driven cracker of new design, but any report
must await successful operation.
In the marketing of kernels five channels may be considered:
1. The local consumer market, which should be cultivated as far as
possible.
2. Mail order consumer, usually reached by advertising. A two-pound
carton lined with wax paper makes a most satisfactory unit for sales of
this kind. This package has been selling generally at $1.25, postpaid.
3. Commercial consumers, who are usually manufacturers of food products,
such as bakeries, ice cream manufacturers, confectioners, etc. Usually
these people buy from wholesale supply houses.
In order to hold this trade the producer should be in a position to fill
orders throughout the year. An "In-and-outer" cannot hope to hold this
excellent class of customers.
4. Wholesale supply houses, who specialize on supplying commercial
consumers and nut stores.
These people depend on buying their season's supply as cheaply as
possible during the flush period and distributing later at a profit.
It is to their interest to demoralize the market early, so they can buy
cheaply, and later proclaim a scarcity so the market will advance to
profitable levels. They seem fully alive to their interests. At the
opening of the past season one very prominent New York buyer was
offering from 16 to 18 cents per pound for hand-picked kernels, though I
knew of none selling at anywhere near that figure.
This class of customer is rather unsatisfactory, though they will pay
fair prices late in the season if a real shortage exists, and they are
out of supplies.
5. A good, honest broker or commission merchant is probably the most
satisfactory channel for handling large quantities of kernels. He is
acquainted with actual prices and market conditions, as well as a large
list of possible customers. His customers are usually commercial
consumers, though he also sells wholesale supply houses. His commission
is usually 3 per cent.
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