Old Tavern Signs: An Excursion in the History of HospitalityEndell, Fritz August Gottfried
History
Old Tavern Signs: An Excursion in the History of Hospitality
Endell, Fritz August Gottfried
Inn signs; Taverns (Inns)
Good old Diderot, who to-day sits so peacefully in his armchair of
bronze on the Boulevard Saint-Germain and observes with philosophical
calm the restless stream of Parisian life passing him by day and
night, was once a severe critic. We might call him the father of
critics, since he reviewed the first French Art Exhibition arranged in
the Salon carré of the Louvre. From this salon the modern French
Expositions in Paris derive their name, although they have grown into
bewildering labyrinths of art and have long ago lost the intimacy and
elegance inherent in a salon. When Diderot intended to hurt the
feelings of an exhibiting artist, he used to call him a “peintre
d’enseigne,” and he was cruel enough to use this term rather
frequently with those painters “qui ne se servent de la brosse que
pour salir la toile.” In the famous encyclopædia which, together with
d’Alembert, he edited in 1779, and which brought them the honorary
title of “Encyclopédistes,” he gives two definitions of the French
word for sign, “enseigne”: first, a flag; and second, condescendingly,
“petit tableau pendu à une boutique.” As we see, the great critic did
not appreciate sign-painters and their works very highly; and in this
respect he only shared the general opinion of the public, which liked
to poke fun at these “artistes en plein vent.”
Charlet, who usually celebrates in his lithographs the soldiers of the
great Napoleon, is the author of an amusing cartoon on our poor
sign-painters. “J’aime la couleur” is the title of the spirituel
design which leaves us in doubt which color the sign-artist really
prefers--the red on his large palette or the red of the wine in the
glass he is holding.
In similar vein Hogarth represents him as a poor devil in rags and as
a conceited fellow evidently very proud of his mediocre work. Like his
French colleague he loves a drink in this cold, windy business of his;
at least the round bottle hanging on the frame of the signboard
contains to our mind, not varnish, but something in the Scotch
whiskey line.
Public-domain text, read in full here on John Shaqi.
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