Old Tavern Signs: An Excursion in the History of HospitalityEndell, Fritz August Gottfried
History
Old Tavern Signs: An Excursion in the History of Hospitality
Endell, Fritz August Gottfried
Inn signs; Taverns (Inns)
This exhibition of Signboards inspired by Hogarth was the first and
most amusing of its kind. More than one hundred years later an
“Exposition Nationale des Enseignes parlantes artistiques” was
arranged in Brussels with one hundred and forty-one different signs,
and in 1902 the Prefet de la Seine organized in the City Hall of Paris
a great “Concours d’Enseignes.” Both represent serious and idealistic
efforts to improve the artistic side of trade-signs, and by this means
to ennoble the picture of the street so often disfigured by vulgar
advertisements. Well-known artists, as the sculptors Dervé and
Moreau-Vauthier, the painters Willette, Bellery-Desfontaines, Félix
Régamey, and the popular collaborator of “Le Rire,” Albert Guilleaume,
contributed to this exhibition and thus stimulated their colleagues to
work for the Museum of the Street. Henri Détaille, the famous painter
of battle scenes and pupil of Meissonier, was the spiritual author of
the competition. In a letter to Grand-Carteret, the writer of a great,
luxurious publication on the signs of Lyon, he had expressed the hope
to educate and refine the artistic instinct of the masses through this
medium of noble signs: “L’enseigne amusera la foule: rien n’empêche
même qu’elle soit instructive tout en restant une très pure œuvre
d’art.” He ends his letter with the following lines that give credit
to his good heart and his sympathy for the common people: “Que les
enseignes les plus belles les plus artistiques aillent surtout dans
les quartiers pauvres, populeux et privés, de toute manifestation
d’art.” If we reflect that indeed the posters often are the only
touches of brightness in the gray monotony of the poor quarters, we
will heartily join Détaille in the wish that these posters might be
pure and noble creations of art. Certain German posters, lithographed
by such artists as Cissarz, seem to approach this ideal. The recent
German War-Poster, “Gedenket Eurer Dichter und Denker,” may find an
honorable mention in this connection.
Public-domain text, read in full here on John Shaqi.
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