Casual observers have come to regard publishers as bookmakers or manufacturers, who merely put the product of authors into merchantable form, and distribute it to dealers, for sale to the reading public. If this were the only function of the publisher, his task would be an easy one; indeed we might soon expect to see all publishers supplanted by one great co-operative factory, to which authors might take their manuscripts, and have them transformed into books and distributed through the ordinary channels of commerce, like any other commodities. Some superficial observers have recently made bold to conjecture that this will be the final outcome of the present troubled state of the general trade of publishing and selling books. But, alas! the actual making of the book--giving to it an appropriate, artistic and really attractive form--is perhaps the least of the publishers' trials, though this, in itself, is a difficult task, requiring an artistic taste, well trained and skilful judgment, and much technical knowledge. To one who has had an insight into the publishing business, the enormous mass of manuscript that is annually submitted to each of the great publishers is simply appalling. They are compelled to employ a corps of "readers" to cull out that which is worthy of consideration by an intelligent and skilled publisher. Much that come to hand has been hastily prepared by persons who lacked the time, experience or special training necessary to enable an author to prepare an acceptable manuscript, while the great majority of young authors have really no message to tell that is worth recording. Here comes the most difficult and trying task of the successful publisher--_the selection of proper material for publication_. It often happens that a rejected manuscript contains some good work--a promise of something better to come. Then the publisher points out the best features and encourages the incipient author to try again. Thus books are made, not after a given pattern, like certain fabrics, but each is a creation in itself. The responsibility of the publisher, for the character of the creation, is by no means unimportant. He acts as arbiter of the standard of excellence that must be attained by an author before he is introduced to the public. The publishers' criterion is simply a question of cash. "Will the public buy the book and pay for it?" Nor can any other standard be adopted with safety. The whole question of supply must always depend upon public demand.