Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
Among the magazines of the world, the "Chap Book," which emanates from
Chicago, is by no means the least interesting. Fascinating as is the
title, the contents of this little periodical are still more so; its
editors seem to have eschewed banality, and to have gone in for novelty,
even when the new did not possess an extraordinary degree of merit. It
were meet that so original a publication should have an advertiser of
corresponding eccentricity. In Mr. Will. H. Bradley, the proprietors of
the "Chap Book" undoubtedly possess such an one. Born at Springfield,
Massachusetts, Mr. Bradley lives in Chicago, and to that town and its
publications he has mainly devoted his energies as an artist advertiser.
It will hardly be disputed that he has seen and assimilated, in no small
degree, the manner of Mr. Aubrey Beardsley. He is, however, a great deal
more than a mere imitator; what he has borrowed, he has borrowed with
conspicuous intelligence, and nobody could for a moment accuse him of
anything approaching petty larceny. Among his most important posters
is a colossal one which, in the manner of Mr. Beardsley, proclaims
the attractions of the drama by Mr. Henry Arthur Jones, entitled "The
Masqueraders." In 1894 Mr. Bradley advertised the "Chap Book" by means
of two dancers in red and brown costumes; the following year he insisted
on the same publication by means of a girl in white and a man in black;
and yet again, through the medium of a young lady in blue, mixed up with
trees in intense purple, outlined with red and white; and several other
equally effective compositions.
Public-domain text, read in full here on John Shaqi.
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