Naturally these lofty beings smile; for what have they to do with the
cares and woes, the hopes and fears of ordinary mortals? Besides,
battles and shipwrecks, disasters and convulsions, make the best of
copy; and the music centred in the doleful song is a hymn of triumph,
with the glorious refrain, “Our circulation is still increasing! Our
world-wide circulation continues to increase!” And surely the ill-used
race of men that till the soil should be appeased and amply satisfied by
the showers of bonbons and sweetmeats the _Daily News_ is always
flinging down. It has more important duties to attend to than fighting
the battles and righting the wrongs of an ignorant, passionate,
unreasonable, wretched rabble, considerably addicted to dirt,
drunkenness, and vice. For thirty hours at least in every twenty-four it
is in attendance on some Royalty or another, or at the sports and
entertainments of “Society, with a capital S.” It is said that the
“copy” of these superlative writers, who always wear kid gloves while
writing, is written with golden pens and tinted and perfumed ink, on
perfumed and tinted paper. It is moreover said that the journal itself
is soon to be printed on vellum, in the illuminated style, with
arabesque borders. It is also rumored that the _Court Journal_ and the
_Morning Post_, finding themselves quite outdone by the _Daily News_,
and their occupation gone, will shortly cease to appear.
I must not omit to mention that I have been told on authority, which I
incline to consider good, that in the said gorgeous sanctum is
conspicuous a table of commandments, wrought in letters of fine gold,
which commandments are these:
I. Thou shalt never be in earnest about anything, and shalt abhor
enthusiasm.
II. Thou shalt not have a decided opinion on any subject.
III. Thou shalt never write an unqualified sentence, or risk an
unmodified statement.
IV. Thy style shall be always in the tone of a sweet murmur or soft
whisper; a lullaby of peace for drowsy-headed Bumbledom.
V. Thou shalt write with an air of assured superiority to everybody, and
everything.
VI. Thou shalt ever bear in mind that there is no joy but calm, and that
the supreme moral excellence is good taste, which may be quite
compatible with meanness, servility, and cowardice, but cannot be
compatible with the foolish fervor of zeal.
VII. Thou shalt always mention and allude to as many persons, places,
and luxuries of high life as possible.
VIII. Thou shalt drag into every article three or four literary
citations or allusions, whether relevant or irrelevant, in order to show
to the world thy culture.
IX. Thou shalt carefully avoid mention of all ardent reformers and
unpopular thinkers, and their doings, save to lightly banter or coldly
rebuke them.
Public-domain text, read in full here on John Shaqi.
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