Public taste is twofold. It has a surface liking, and it has a deep, instinctive, natural preference. The former is alert, capricious, incessant, and continually passes from fancy to fancy. It scarcely knows what it wants, except that it wants excitement and change. Those persons in the dramatic world who make a point to address it are experimental speculators, whose one and only object is personal gain, and who are willing and ready to furnish any sort of entertainment that they think will please a passing caprice, and thereby will turn a penny for themselves. To judge the public entirely by this surface liking is to find the public what Tennyson once called it--a many-headed beast. With that animal every paltry and noxious thing can be made, for a time, to flourish; and that fact leads observers who do not carefully look beneath the surface to conclude that the public is always wrong. But the deep preference of the public comes into the question, and observers who are able to see and to consider that fact presently perceive that the artist, whether actor or otherwise, who gives to the public, not what it says it wants but what it ought to have, is in the long run the victor. The deep preference is for the good thing, the real thing, the right. It is not intelligent. It does not go with thinking and reasoning. It does not pretend to have grounds of belief. It simply responds. But upon the stage the actor who is able to reach it is omnipotent. Jefferson conspicuously is an actor who appeals to the deep, instinctive, natural preference of humanity, and who reaches it, arouses it, and satisfies it. Throughout the whole of his mature career he has addressed the nobler soul of humanity and given to the people what they ought to have; and the actor who is really able to do that naturally conquers everything. It is not a matter of artifice and simulation; it is a matter of being genuine and not a sham.