Roughly two weeks into the post-coup program, Atmananda began to publish WOOF! The Weekly Newsletter of Anahata. Having named his organization after the anahata chakra--the "psychic energy center of love"--he initially distributed WOOF! to the fifty Anahatans. Weeks later, after having renamed his organization "Church of Atlantis" (C.O.A.), Atmananda decided to distribute WOOF! The Voice of Southern California to tens of thousands of San Diegans. WOOF! provided work for Atmananda's devotees and helped bind the fledgling group. We illustrated, laid out, distributed, and laughed over each edition. We laughed, for instance, at Atmananda's fabricated advertisement about an imaginary bank (Issue #3; January, 1981): "Interloka Bank is pleased to announce the opening of a new branch in Mark's room. We will be giving away the first 500 customers as valuable gifts...We at Interloka are dedicated to serving you totally, and are proud to take you for all we can, whenever we can. We are the only authorized distributors of the GOLDEN GWIDcard...Interloka Bank--We Own You..." Perhaps it was the lack of sleep, the desire to believe in our friend and mentor, or the need for comic relief that blinded us to the grim foreshadowing of Atmananda's humor. I laughed the hardest at Atmananda's ads and columns in which he satirized televangelists, Indian gurus, the Moonies, and New Age healers (see Appendix A). I felt justified in laughing at other spiritual groups, partly because they seemed to merit it and partly because Atmananda said that they needed to be laughed at. He wrote in an editorial (Issue #6; March, 1981): "WOOF!, the all-natural and organic paper that millions use to line their bird cages, makes fun of it all. We act as a consumer's representative for you in the field of New Age consciousness. We feel that if what people have to offer is genuine then they won't mind us poking a little fun at them. And if they do mind--then maybe the products or services they offer deserve careful scrutiny, and we should re-evaluate the truthfulness of their claims..." In my naive, sleepless stupor, I accepted Atmananda's mission of poking fun at others, and did my best to train and coordinate the WOOF! distribution teams.