13. _The local rural press_ ought to have a powerful influence in furthering community action. Many small rural newspapers are meeting their local needs, and are to be considered among the agents that make for an improved country life. In proportion as the support of the country newspaper is provided by political organizations, hack politicians, and patent medicine advertisements, will its power as a public organ remain small and undeveloped. 14. The influence of the _many kinds of extension teaching_ is bound to be marked. Reading-courses, itinerant lectures, the organizing of boys' and girls' clubs, demonstration farms, the inspections of dairies, orchards, and other farms, and of irrigation supplies, the organization of such educational societies as cow-testing societies, and the like, touch the very core of the rural problem. The influence of the traveling teacher is already beginning to be felt, and it will increase greatly in the immediate future. I mean by the traveling teacher the person who goes out from the agricultural college, the experiment station, the state or national department of agriculture, or other similar institutions, to impart agricultural information, and to set the people right toward their own problems. 15. The modern extension of _all kinds of communication_ will unite the people, even though it does not result in making them move their residences. I have in mind good highways, telephones, rural free deliveries, and the like. The automobile is already beginning to have its effect in certain rural communities, but we have yet scarcely begun to develop the type of auto-vehicle which is destined, I think, to make a very great change in country affairs. The improvement of highways on a regular plan will itself tend to organize the rural districts. We must add to all this a thoroughly developed system of parcels post, not only that the farmer may receive mail, but that he may also have greater facilities and freedom to transact his business with the world (page 118). 16. _Economic or business coöperation_ must be extended. There is much coöperation of this kind among American farmers, more than most persons are aware. Some of it is very effective, but much of it is coöperative only in name. It takes the form of milk organizations, creameries, fruit associations, poultry societies, farmers' grain elevators, unions for buying and selling, and the like, some of which are of great extent. A really coöperating association is one in which all members take active part in government and control, and share in their just proportions in the results. It is properly a society, rather than a company. Many so-called coöperative units are really stock companies, in which a few persons control, and the remainder become patrons; and others are mere shareholding organizations.