The Egregious EnglishCrosland, T. W. H. (Thomas William Hodgson)
General
The Egregious English
Crosland, T. W. H. (Thomas William Hodgson)
National characteristics, English
In London, at any rate, strong drink flows like a river. There are 5300
licensed houses in the metropolitan area alone. In Kilburn, a suburb
of more or less irreproachable respectability, there are twenty-five
churches and chapels and thirty-five public-houses. During late
years public-house property has begun to be looked upon in the light
of a gilt-edged investment. Turn where one will, one finds the older
inns are being swept away, while on their sites are erected flaring
gin-palaces, with plate-glass fronts, elaborate mahogany fitments,
gorgeous saloon and private bars, painted ceilings, inlaid floors, and
electric light throughout. Behind the bar, instead of mine host of a
former day and his wife and daughter, there are half a dozen perked-up
barmaids with rouged cheeks and Rossetti hair, and a person called
the manager, who for L2 a week runs the place for its proprietors--a
Limited Company, which owns, perhaps, twenty or thirty other houses.
In the conduct of these mammoth drinking-places three great points are
kept in view: namely, that a quick-drinking, stand-up trade pays better
than any amount of slow regular custom; that the English drinker of
the lower class cannot tell the difference between good drink and bad,
often preferring, indeed, the bad to the good; and that, as bad liquor
is cheaper than good, the sound commercial thing to do is to supply bad
liquor.
With these admirable axioms continually before it, the English trade
has prospered amazingly. More drink and worse drink is sold in England
to-day than has ever been sold in England before. Through legislation
intended to ensure sound liquor and the proper conduct of licensed
houses the proprietors have consistently made a point of driving the
usual brewer's dray. "In order to meet the Food and Drugs Adulteration
Act, all spirits sold at this establishment, while of the same
excellent quality as heretofore, are diluted according to strength."
"The same excellent quality as heretofore" is choice, and so is
"diluted according to strength." As for the beer, we dilute also the
beer according to strength. When we are caught at it, it is a mistake
on the part of the cellarman, who has been discharged; and the fine is
so small in proportion to the profit on selling water, that we smile at
the back of our necks and keep on diluting according to strength. Our
whole system, in fact, is designed to make people drink, and to make
them drink the worst that we dare put before them.
Public-domain text, read in full here on John Shaqi.
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