In a similar way the group spirit aids in raising the moral level of an army. The organised whole embodies certain traditional sentiments, especially sentiments of admiration for certain moral qualities, courage, endurance, trustworthiness, and cheerful obedience; and these sentiments, permeating the whole, are impressed upon every member, especially new members, by way of mass suggestion and sympathetic contagion; every new recruit finds that his comrades accept without question these traditional moral sentiments and confidently express moral judgments upon conduct and character in accordance with them, and that they also display the corresponding emotional reactions towards acts; that is to say, they express in verbal judgments and in emotional reactions their scorn for treachery or cowardice, their admiration for courageous self-sacrifice and devotion to duty. The recruit quickly shares by contagion these moral emotions and soon finds his judgment determined to share these opinions by the weight of mass suggestion; for these moral propositions come to him with all the irresistible force of opinion held by the group and expressed by its unanimous voice; and this force is not merely the force derived from numbers, but is also the force of the prestige accumulated by the whole group, the prestige of old and well-tried tradition, the prestige of age; and the more fully the consciousness of the whole group is present to the mind of each member, the more effectively will the whole impress its moral precepts upon each. And the organisation of the army renders it possible for the leaders to influence and to mould the form of these moral opinions and sentiments. Thus Lord Kitchener, by issuing his exhortation to the British Army on its departure to France, did undoubtedly exert a considerable influence towards raising the moral level of the whole force, because he strengthened the influence of those who were already of his way of thinking against the influence of those whose sentiments and habits and opinions made in the opposite direction. His great prestige, which was of a double kind, both personal and due to his high office, enabled him to do this. In the same way, every officer in a less degree can do something to raise the moral level of the men under his command. Thus, then, the organisation of the whole group, with its hierarchy of offices which confer prestige, gives those who hold these higher offices the opportunity to raise the moral level of all members.