The Ladies' Paradise: A Realistic NovelZola, Émile
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The Ladies' Paradise: A Realistic Novel
Zola, Émile
Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
Madame Bourdelais, who kept a cool look-out, said, in her turn: “Your
sale of remnants takes place on Thursday, doesn't it? I shall wait. I
have all my little ones to clothe.” And turning her delicate blonde head
towards the mistress of the house: “Sauveur is still your dressmaker, I
suppose?”
“Yes,” replied Henriette, “Sauveur is very dear, but she is the only one
in Paris who knows how to make a bodice. Besides, Monsieur Mouret may
say what he likes, she has the prettiest designs, designs that are not
seen anywhere else. I can't bear to see my dresses on every woman's
back.”
Mouret smiled discreetly at first. Then he intimated that Madame Sauveur
bought her material at his shop; no doubt she went to the manufacturers
direct for certain designs of which she acquired the sole right of sale;
but for all black silks, for instance, she watched for The Paradise
bargains, laying in a considerable stock, which she disposed of at
double and treble the price she gave.
“Thus I am quite sure her buyers will snap up all our Paris Paradise.
Why should she go to the manufacturers and pay dearer for this silk
than she would at my place? On my word of honour, we shall sell it at a
loss.”
This was a decisive blow for the ladies. The idea of getting goods below
cost price awoke in them all the greed felt by women, whose enjoyment
as buyers is doubled when they think they are robbing the tradesman. He
knew them to be incapable of resisting anything cheap.
“But we sell everything for nothing!” exclaimed he gaily, taking
up Madame Desforges's fan, which was behind him on the table. “For
instance, here's this fan. I don't know what it cost.”
“The Chantilly lace was twenty-five francs, and the mounting cost two
hundred,” said Henriette.
“Well, the Chantilly isn't dear. However, we have the same at eighteen
francs; as for the mount, my dear madame, it's a shameful robbery. I
should not dare to sell one like it for more than ninety francs.”
“Just what I said!” exclaimed Madame Bourdelais.
“Ninety francs!” murmured Madame de Boves; “one must be very poor indeed
to go without one at that price.”
She had taken up the fan, and was again examining it with her daughter
Blanche; and, on her large regular face, in her big sleepy eyes, there
arose an expression of the suppressed and despairing longing of a
caprice in which she could not indulge. The fan once more went the round
of the ladies, amidst various remarks and exclamations. Monsieur de
Boves and Vallagnosc, however, had left the window. Whilst the former
had returned to his place behind Madame Guibal, the charms of whose bust
he was admiring, with his correct and superior air, the young man was
leaning over Blanche, endeavouring to find something agreeable to say.
“Don't you think it rather gloomy, mademoiselle, this white mount and
black lace?”
“Oh,” replied she, gravely, not a blush colouring her inflated cheeks,
“I once saw one made of mother-of-pearl and white lace. Something truly
virginal!”
Public-domain text, read in full here on John Shaqi.
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