The Little Review, June-July 1915 (Vol. 2, No. 4)Various
General
The Little Review, June-July 1915 (Vol. 2, No. 4)
Various
Literature, Modern -- 20th century -- Periodicals
The most difficult business in life is to get advertisements for
an “artistic” magazine—particularly for one that has the added
stigma of being a free lance. We will give a commission of $5.00
to every one who secures a full-page “ad” for THE LITTLE REVIEW.
Write for particulars.
On the following pages you will find the “ads” we might have had
in this issue, but haven’t.
Mandel Brothers might have taken this page to feature their
library furnishings, desk sets, and accessories—of which they are
supposed to have the most interesting assortment in town. I
learned that on the authority of some one who referred to
Mandel’s as “the most original and artistic store in Chicago.” If
they should advertise those things here I have no doubt the 1,000
Chicago subscribers to THE LITTLE REVIEW would overflow their
store.
Marshall Field and Company might have used this page—but they
wouldn’t. I have been to see them at least six times. They have a
book department where you can actually find Nietzsche when you
want him without having the clerk say, “We’ll be glad to order
it.” Such a phenomenon ought to be heralded.
Carson, Pirie, Scott and Company ought to advertise something,
though I don’t know just what. The man I interviewed made such a
face when I told him we were “radical” that I haven’t had the
courage to go back and pester him for the desired full-page. The
Carson-Pirie attitude toward change of any sort is well-known—I
think they resent even having to keep pace with the change in
fashions.
A. C. McClurg and Company could have used this page to advantage.
They have lots of books to advertise and they ought to want to
advertise them in a Chicago magazine. I am willing to wager that
they will: I plan to interview them once a week until they
succumb.
There is least excuse of all for the Cable Piano Company. They
know what we think of the Mason and Hamlin Piano and they know,
whether they advertise or not, that we will keep on talking about
it whenever we feel like appreciating a beautiful thing—which is
rather often.
This page might have been used very profitably by Mr. Mitchell
Kennerley to announce the publication of a book of poems by
Florence Kiper Frank. I think it is to be out this summer—though
of course I can’t pretend to give the details accurately, not
having been provided with the “ad.” But THE LITTLE REVIEW readers
will want the book nevertheless.
Poetry
A Magazine of Verse
543 Cass Street
Chicago
PADRAIC COLUM, the distinguished Irish poet and lecturer, says:
“POETRY is the best magazine, by far, in the English language. We
have nothing in England or Ireland to compare with it.”
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account