The Mystic Mid-Region: The Deserts of the SouthwestBurdick, Arthur J. (Arthur Jerome)
History
The Mystic Mid-Region: The Deserts of the Southwest
Burdick, Arthur J. (Arthur Jerome)
Deserts; Southwest, New -- Description and travel
Howe has been connected with various California newspapers, and has a
wide reputation as a commercial editor and an oil expert. He confesses
that the Imperial publishing business has introduced him to decidedly
new experiences. One of the chief difficulties in printing a paper in
so torrid a region is that it frequently occurs that the ink-rollers
melt and the paper is delayed from issuing till other rollers can be
obtained from Los Angeles, nearly three hundred miles away. Summer
temperature in Imperial ranges from 100 to 120 degrees in the shade and
from 20 to 30 degrees higher in the sun. A double set of rollers is
kept on hand when possible, but it frequently happens that rollers
collapse about as fast as they can be adjusted, and the paper is hung
up till a new lot gets in, or till the weather cools off a bit.
Howe has a device of his own invention for the keeping of the rollers
when not in actual use. It is a cupboard with a ventilator in the top
and a box of sawdust in the bottom. The rollers are set in a rack
midway. The sawdust is kept wet, and the rapid evaporation keeps the
cupboard moderately cool.
In one feature the _Press_ and _Submarine_ are peculiar. Each of the
papers has a circulation three or four times larger than the entire
population of the towns in which the papers are published. Another
feature not common with rural publications is that all subscriptions
are paid in advance and in cash. There are no delinquent subscribers,
for the paper is stopped when the subscription expires. Neither are
subscriptions payable in cordwood, for that is a commodity unknown to
desert towns.
Twelve miles north of Imperial, and near the end of the Imperial canal,
there was completed, January 1, 1903, a single board building twelve by
sixteen feet. When the writer visited the place in the following June
he found thirty-six buildings completed and others in the course of
construction. This was the town of Brawley, one hundred and twenty-five
feet below sea-level. One of the first objects to greet his eye was a
printing outfit, the presses, cases, and accoutrements being stacked
upon the sands beside a street of the town and near a tent in which
resided the owner of the outfit. This was the nucleus of a new
newspaper, to be started as soon as a building could be erected for its
occupancy. This paper is destined to be the "lowdownest," unless one of
the other papers moves still deeper into the great sink. It is among
the possibilities of the future to have a paper published three hundred
feet below sea-level, for this depression may be reached in the center
of the basin known as the "Salton Sink."
CHAPTER XVII
THE END OF THE DESERT
There must be, we are told, an end to everything, and the beginning of
the end of the desert is at hand. Already two hundred thousand acres of
the great Colorado Desert has been taken from it and placed with the
productive acreage of the State.
Public-domain text, read in full here on John Shaqi.
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