But the head of the house advised that the opening be set for Saturday,
as had been advertised; it would give a final valuable day for setting
things to rights, which meant that at eight o'clock on the morning of
Saturday, November 8, the new store opened its doors to the public that
was anxiously awaiting the much heralded event; with as much simplicity
and seeming ease as if it had been situated at Thirty-fourth Street for
the entire forty-four years of its life, instead of but a mere
twenty-four hours. A great task had been accomplished, a long step
forward safely taken--and Macy's was ready to enter upon a new decade of
its existence.
In its wake there came uptown the other department-stores of New York;
one by one until, with but three exceptions, every one of these
establishments which had been situated south of Twenty-third Street and
which are still in business today, had joined in the trek. Lord &
Taylor's left its comfortable home at Broadway and Twentieth Street, in
which it had been housed for nearly half a century since coming north
from its original location in Grand Street, and moved to Fifth Avenue
and Thirty-ninth; its ancient neighbor in Broadway, Arnold Constable &
Company, stood again almost cheek by jowl in Fifth Avenue. McCreery's,
first establishing an uptown branch in Thirty-fourth Street, eventually
abandoned its older store in Twenty-third Street and consolidated its
energies in the upper one. Mr. Altman moved his business to its new
marble palace at Fifth Avenue and Thirty-fourth, and Stern's went as far
north as Forty-second. Lower Sixth Avenue began to look like a deserted
village. Simpson-Crawford's, Greenhut's, Adam's, O'Neill's--one by one
these closed their doors for the final time. Once, and that was but two
decades ago, they had been household words among the women of New York.
Now their buildings were emptied, stood empty and deserted for months
and for years--in most cases until the coming of the Great War and our
participation in it, when the Government was very glad to make use of
their spacious floors for war manufacturing and for hospitalization. Of
Macy's old-time competitors downtown who failed to join in the uptown
movement, but three remained--Wanamaker's, Daniell's and Hearn's, who
stood and still stand pat and prosperous in the locations which they
have occupied for almost half a century.
The rest are all gone. Twenty-third Street, which of a Saturday
afternoon used to be filled from Fifth Avenue to Sixth with smart folk
of every sort, is as dull as the deserted lower Sixth Avenue. Memories
walk its spacious pavements. The Eden Museé, that paradise for youth of
an earlier generation, is vanished. So is the Fifth Avenue Hotel, which
for forty years played so large a part in the political history of the
town. That part of New York today is all but dead--inside of twenty
years. Some day hence it may be reborn. Such things have come to pass in
the big town ere now.
Public-domain text, read in full here on John Shaqi.
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