eagerness for wealth, you catch at every humour of the populace as it
shapes itself into momentary demand--if, in jealous rivalry with
neighbouring States, or with other producers, you try to attract
attention by singularities, novelties, and gaudinesses--to make every
design an advertisement, and pilfer every idea of a successful
neighbour's, that you may insidiously imitate it, or pompously eclipse
--no good design will ever be possible to you, or perceived by you. You
may, by accident, snatch the market; or, by energy, command it; you may
obtain the confidence of the public, and cause the ruin of opponent
houses; or you may, with equal justice of fortune, be ruined by them.
But whatever happens to you, this, at least, is certain, that the whole
of your life will have been spent in corrupting public taste and
encouraging public extravagance. Every preference you have won by
gaudiness must have been based on the purchaser's vanity; every demand
you have created by novelty has fostered in the consumer a habit of
discontent; and when you retire into inactive life, you may, as a
subject of consolation for your declining years, reflect that precisely
according to the extent of your past operations, your life has been
successful in retarding the arts,--tarnishing the virtues, and
confusing the manners of your country.
But, on the other hand, if you resolve from the first that, so far as
you can ascertain or discern what is best, you will produce what is
best, on an intelligent consideration of the probable tendencies and
possible tastes of the people whom you supply, you may literally become
more influential for all kinds of good than many lecturers on art, or
many treatise-writers on morality. Considering the materials dealt
with, and the crude state of art knowledge at the time, I do not know
that any more wide or effective influence in public taste was ever
exercised than that of the Staffordshire manufacture of pottery under
William Wedgwood, and it only rests with the manufacturer in every
other business to determine whether he will, in like manner, make his
wares educational instruments, or mere drugs of the market. You all
should, be, in a certain sense, authors: you must, indeed, first catch
the public eye, as an author must the public ear; but once gain your
audience, or observance, and as it is in the writer's power
thenceforward to publish what will educate as it amuses--so it is in
yours to publish what will educate as it adorns. Nor is this surely a
subject of poor ambition. I hear it said continually that men are too
ambitious: alas! to me, it seems they are never enough ambitious. How
many are content to be merely the thriving merchants of a state, when
they might be its guides, counsellors, and rulers--wielding powers of
subtle but gigantic beneficence, in restraining its follies while they
supplied its wants. Let such duty, such ambition, be once accepted in
their fulness, and the best glory of European art and of European
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