The Yankee and the Teuton in WisconsinSchafer, Joseph
History
The Yankee and the Teuton in Wisconsin
Schafer, Joseph
Germans -- Wisconsin; Wisconsin -- Social life and customs
There remains the historically important Milwaukee industry of
beer-brewing, popularly supposed to have been introduced by immigrants
from Munich and other centers of beer manufacture in the fatherland.
The census lists a total of ten establishments designated as breweries.
Of these, seven were owned by Germans and three by non-Germans. The
investments by the latter aggregated $27,000, those of the former
$20,900. But the sum of the annual products of the German breweries
was $41,062, while the aggregate product of the others was $32,425.
The non-German brewery which had the largest investment was doing an
annual business valued at less than the investment, while one of the
German breweries having only $3000 invested reported a product valued
at $18,000.[52]
When we consider mercantile lines as distinguished from the industrial,
Germans were prominent in those which called for moderate investments.
They had many small grocery stores scattered through the city, a number
of meat markets, and of course a goodly proportion of liquor saloons.
There were also several German clothing stores, confectioneries, and
bakeries. That their business men expected to sell almost exclusively
to Germans is indicated by the fact that for the most part they
advertised only in the German language papers--the _Wisconsin Banner_
and the _Volksfreund_,--not in the English papers. On the other hand,
the American merchants, as we have already seen, catered to the German
trade by providing German salesmen,[53] and they also advertised
extensively in the German papers.
There were German taverns which did a thriving trade; the restaurants
made the sojourner from Berlin feel at home; and the German beer
gardens were the despair of the pious Yankee mothers of boys. So
indispensable did German musicians become, that when the Sons of the
Pilgrims banqueted, a brass band directed by a German bandmaster
discoursed “martial as well as festive” music.
One other form of coöperation between Yankee and Teuton deserves to be
mentioned--the employment of German girls in Yankee homes. This custom,
testified to by German writers and indicated unmistakably by the
census, was widespread. Such service was an immediate resource to the
poorer immigrant families, and a boon to the American families as well.
By that means numbers of future German homemakers came promptly into
possession of the manners and customs of the Yankees, acquired their
speech, and gained some insight into their distinctive views of life.
Public-domain text, read in full here on John Shaqi.
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